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# Smart-Casual Intimate Fashion
OTTOLINGER Launches its Resort 2023 Range of Avant Garde Designs

By Amy Duong | Published 2022-07-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ottolinger-1
References: [hypebeast](https://hypebeast.com/2022/7/ottolinger-resort-2023-co-ed-mens-womenswear-collection-lookbook) & [ottolinger](https://www.ottolinger.com/)

Berlin-based fashion label OTTOLINGER introduces its newest collection designed for the Resort 2023 season. This also marks the brand's first-ever pre-collection and it is packed with co-ed looks of both men's and womenswear fused with the brand's vision.

The message stems from a blend of metaphors and affirmations including “YOU ARE THE MOTORCYCLE.” “YOU ARE THE ENERGY HURTLING FORWARD.” “YOU ARE READY FOR WHATEVER RAINS FROM ABOVE OR CREEPS UP FROM BENEATH.” A notable item in the capsule is the denim two-piece design that is made up of a fitted jacket and boot-flared bottoms that are accented with distressed details and printed with a progressive futuristic look. The dresses are also designed to stick close to the body with unique avant-garde cut-out details.

Image Credit: Mark Peckmezian

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 76% | Activity: 73% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Pre-collections:** The introduction of pre-collections in fashion presents an opportunity for brands to release more designs and increase sales revenue.
- **Genderless Fashion:** Incorporating both men's and womenswear into one collection can cater to a wider audience and disrupt traditional gender norms in the fashion industry.
- **Futuristic Designs:** The inclusion of progressive futuristic prints and cut-out details in OTTOLINGER's collection presents an opportunity to explore more innovative and unconventional fashion designs.

### Where This Applies

- **Fashion:** The fashion industry can continue to disrupt traditional norms and generate more sales revenue by incorporating pre-collections, genderless fashion, and futuristic designs into their product lines.
- **Retail:** The retail industry can benefit from partnering with avant-garde fashion brands like OTTOLINGER to offer unique and unconventional styles to consumers.
- **Advertising:** The advertising industry can assist fashion brands in promoting their avant-garde designs and highlighting the innovative aspects of their collections to attract and retain customers.

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