This Surfboard by Martin Spurway for Otter Surfboards is Modern
Michael Hemsworth — November 8, 2017 — Lifestyle
References: martinspurwaydesign & ottersurfboards
Surfboards are often made from unnatural materials like polyurethane, some sort of resin and a slew of other materials, so the design seen here from Otter Surfboards is intended to change this. Designed by Martin Spurway for the brand, the surfboard is made from sustainably sourced wood in order to acknowledge how the equipment can be made far more ecologically sustainable in the long run.
Consumer preferences for sustainable and eco-friendly products is only increasing as more people become aware of how artificial building materials like plastic are harming the planet. This seeing new solutions like the design seen here for Otter Surfboards by Spurway that are going back to traditional aesthetic and materials in a manner that is more respectful and sustainable.
Consumer preferences for sustainable and eco-friendly products is only increasing as more people become aware of how artificial building materials like plastic are harming the planet. This seeing new solutions like the design seen here for Otter Surfboards by Spurway that are going back to traditional aesthetic and materials in a manner that is more respectful and sustainable.
Trend Themes
1. Sustainable Surfboard Materials - Opportunity for exploring alternative materials for surfboard construction that are more eco-friendly and sustainable.
2. Traditional Aesthetics in Design - Incorporating traditional design elements and materials in modern products can attract consumers looking for a combination of aesthetics and sustainability.
3. Increasing Demand for Eco-friendly Products - Growing consumer awareness and preference for sustainable products is creating a market opportunity to cater to this demand.
Industry Implications
1. Surfboard Manufacturing - The surfboard manufacturing industry can explore and adopt sustainable materials to meet the increasing demand for eco-friendly surfboards.
2. Sustainable Building Materials - The sustainable building materials industry can leverage the trend of using wood for surfboard construction to promote eco-friendly products for broader applications.
3. Outdoor Sports Goods - The outdoor sports goods industry can incorporate sustainable materials and traditional design elements to offer environmentally conscious products that resonate with consumers.
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