# Grip-Integrated Phone Cases OtterBox and PopSockets Came Together to Create the 'Otter + Pop' Case By Laura McQuarrie | Published 2019-01-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/otter-pop References: [prnewswire](https://www.prnewswire.com/news-releases/otterbox-and-popsockets-announce-swappable-unstoppable-otter--pop-300774311.html) & [otterbox](https://www.otterbox.com/en-us/otter-pop.html) As ideal as large-screen smartphone devices are for enhanced viewing experiences, the sheer size of some phones can be hard to comfortably handle—but this will no longer be a problem with the Otter + Pop Symmetry Series. [OtterBox](https://www.trendhunter.com/trends/otterbox1) teamed up with [PopSocket](https://www.trendhunter.com/trends/popsockets-kickout-grip-and-stand) to launch Otter + Pop, which integrates OtterBox's streamlined Symmetry case with a built-in [PopGrip](https://www.trendhunter.com/trends/popcase-kindle) and even a swappable, retractable PopTop. Simultaneously providing protection and improving comfort, the stylish system has the potential to be endlessly customized to suit one's aesthetic preferences. For those who like to be coordinated, swappable PopTops will be made available to match the phone case colors. When it is no longer needed, the built-in PopGrip may be collapsed to sit flush with the back of the case. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Grip-integrated Accessories:** Opportunity to create unique products by integrating grip functionality with various accessories. - **Customizable Phone Cases:** Disruptive opportunity to create personalized and swappable phone case designs for users to match their aesthetic preferences. - **Retractable Phone Accessories:** Opportunity to innovate phone accessories with retractable components for convenience and portability. ### Where This Applies - **Tech Accessories Industry:** A new trend in phone case design presents an opportunity for tech accessory companies to create innovative products that merge style, functionality, and customization. - **Smartphone Industry:** Smartphone manufacturers can work with accessory companies to offer bundled solutions that improve phone use, particularly for large-screen devices. - **E-commerce Industry:** A new trend in phone case design presents an opportunity for e-commerce retailers to offer personalized phone case customization options, allowing for a unique shopping experience and customer satisfaction. ## Related on Trend Hunter - [Omni-Compatible Magnetic Phone Grips](https://www.trendhunter.com/trends/popsockets-magsafe-phone-grips.md) - [Adaptable Magnetic Smartphone Grips](https://www.trendhunter.com/trends/popsockets-kickout-grip-and-stand.md) - [Protective E-Reader Cases](https://www.trendhunter.com/trends/popcase-kindle.md) - [Hands-Free Vertical Phone Grips](https://www.trendhunter.com/trends/kickout-grip-stand.md) - [Multi-Use Lip Product Holders](https://www.trendhunter.com/trends/colourpopsockets.md) - [Setting Powder Phone Grips](https://www.trendhunter.com/trends/revolution-powder-pops-silicone-case-pop-grip.md) - [Design-Forward Phone Accessories](https://www.trendhunter.com/trends/otterbox1.md) - [Protective Spring-Ready Cases](https://www.trendhunter.com/trends/otterbox.md) - [Suction Cup Smartphone Grips](https://www.trendhunter.com/trends/popsockets-suckup-grip-and-mount.md)