# Lifesaving Knapsacks The Otter Personal Disaster Backpack Doubles as a Flotation Device By Michael Hines | Published 2011-06-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/otter-personal-disaster-backpack References: [yankodesign](http://www.yankodesign.com/2011/06/28/otter-rescue-mission/) People living in flood zones or who love spending time on the water are definitely going to want to give the Otter Personal Disaster Backpack a look or two. Designed by Benson Lee, the Otter is an [all-in-one storage](https://www.trendhunter.com/trends/ultix-outdoors-superpack) and safety device designed for [aquatic disasters](https://www.trendhunter.com/trends/allweather-backpack) The Otter Personal Disaster Backpack has a [waterproof container](https://www.trendhunter.com/trends/planbok-floating-waterproof-wallet) that is brightly colored and can float. The backpack gets its name from its life jacket function which requires the user to flip the backpack over onto their stomach in order to inflate it. The user then holds onto the backpack with their hands while the life jacket supports their head. Even though I don't live in a flood zone, I am totally digging this backpack. I think it would be a great tool for rescuers and for evacuees who are often looking to save more than just their lives. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Aquatic Disaster Preparedness:** The trend of developing all-in-one storage and safety devices for aquatic disasters presents opportunities for innovative solutions in the field of emergency preparedness. - **Multifunctional Waterproof Containers:** The trend of designing waterproof containers with multiple functions opens up possibilities for disruptive innovation in industries such as outdoor gear and maritime safety. - **Hands-free Flotation Devices:** The trend of creating hands-free flotation devices like the Otter Personal Disaster Backpack can lead to disruptive innovation in the fields of rescue operations and water sports safety. ### Who This Affects Most - **Emergency Preparedness:** The industry of emergency preparedness can explore disruptive innovation opportunities by incorporating all-in-one storage and safety devices designed specifically for aquatic disasters. - **Outdoor Gear:** The outdoor gear industry can embrace disruptive innovation by developing multifunctional waterproof containers that cater to the needs of adventurers and water enthusiasts. - **Water Sports Safety:** The water sports safety industry has room for disruptive innovation by integrating hands-free flotation devices like the Otter Personal Disaster Backpack into their product offerings. ## Related on Trend Hunter - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Multimodal Waterproof Backpacks](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks.md) - [Lifesaving Swimming Vests](https://www.trendhunter.com/trends/swimming-vest.md) - [Airbag-Deploying Travel Backpacks](https://www.trendhunter.com/trends/stan-airbag.md) - [Plastic Bottle Lifejackets](https://www.trendhunter.com/trends/bot-lifejacket.md) - [Multifunctional Camper Backpacks](https://www.trendhunter.com/trends/bolotor-bolo-packs.md) - [Under-Arm Rescue Floatation Devices](https://www.trendhunter.com/trends/ua80-evolution-vest.md) - [Featherweight Packable Backpacks](https://www.trendhunter.com/trends/featherweight-packable-backpack.md) - [Flatpack Oceanic Lifeboats](https://www.trendhunter.com/trends/fold-and-rescue-lifeboat.md)