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# Entertainment-Streaming Boxes
The Cube S OTT Box Provides Flexibility & Consumer Convenience

By Laura McQuarrie | Published 2015-06-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/ott-box
References: [zdnet.fr](http://www.zdnet.fr/actualites/canal-passe-a-l-ott-39820544.htm) & [canalplus.fr](http://www.canalplus.fr/)

The Cube S is a new OTT box that premium television provider CANAL+ developed with Technicolor to provide greater access to subscription TV and Internet content.

The [Over-the-Top box](https://www.trendhunter.com/trends/smart-tv-hardware) is able to receive free DTT channels, as well as packaged pay-TV networks, without requiring a subscription to a traditional IPTV or cable provider. Another huge selling feature for consumers who want to cut the cord includes access to [unlimited music and radio](https://www.trendhunter.com/trends/radio-ocean) through Deezer and Radioline.

Customers also have the ability to access content at home and on the go, when logging in through any network. The Cube S supports the myCanal app, which makes it possible to access more than 100 live stations on-demand, as well as more than 10,000 programming options on the go.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 49% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Over-the-top Box:** The Cube S OTT box disrupts the traditional television industry by providing greater access to subscription TV and Internet content without requiring a traditional IPTV or cable subscription.
- **Cord-cutting:** The Cube S OTT box taps into the trend of cord-cutting by offering consumers the ability to access unlimited music, radio, and TV content without the need for traditional providers.
- **Streaming Convenience:** The Cube S OTT box caters to consumer convenience by allowing access to live stations and on-demand programming on the go through the myCanal app.

### Who This Affects Most

- **Television:** The Cube S OTT box disrupts the traditional television industry by offering consumers more flexibility and access to subscription TV and Internet content without the need for traditional providers.
- **Music Streaming:** The Cube S OTT box taps into the music streaming industry by providing unlimited access to music and radio through Deezer and Radioline.
- **Entertainment:** The Cube S OTT box offers disruptive innovation opportunities in the entertainment industry by providing consumers with greater convenience and flexibility in accessing live stations and on-demand programming.

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