# Portable Television Apps 24i Media's OTT App for Videoland Promises 'TV Everywhere' By Laura McQuarrie | Published 2015-05-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ott-app References: [marketwired](http://www.marketwired.com/press-release/24i-media-launches-breakthrough-4k-ott-tv-app-for-videoland-2016678.htm) & [24i](http://www.24i.com/articles/24i-media-launches-breakthrough-4k-ott-tv-app-videoland/) TV app developer 24i Media created a new OTT app for video-on-demand company Videoland, aiming to deliver high-quality content and flexibility for streaming in HD to the European market. The app is designed to deliver 4K and UHD-quality content to smart TVs, including models from [Samsung](https://www.trendhunter.com/trends/samsung-tv-plus-app), [LG](https://www.trendhunter.com/trends/clock-o-clock) and [Sony](https://www.trendhunter.com/trends/sony-4k-ultra-hd-bluray-player). The app also features updates to 24i Media's Smart Operator, which makes configuring a setup possible virtually, without the need for set-top boxes or additional hardware. The app promises to deliver "TV Everywhere," with both subscription and transaction-based models. On the release of this Over-the-Top TV app, 24i CEO Martijn van Horssen notes: "The 4K display market could be at least $52 billion by 2020 and our work with Videoland and RTL is an early milestone in what will eventually be a standard in the market, which we believe will be led by smart TVs." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **OTT App for Video-on-demand:** The trend towards OTT apps for VOD is disrupting the traditional TV model. - **TV Everywhere:** The trend towards offering "TV Everywhere" is creating more flexibility and convenience for consumers. - **4K Display Market:** The trend towards increasing the quality of content delivery is disrupting the traditional TV market. ### Where This Applies - **TV App Development:** The TV app development industry is being disrupted by the trend towards more flexible, high-quality streaming. - **Video-on-demand:** The Video-on-Demand industry is being disrupted by the trend towards OTT apps that provide more convenience and flexibility. - **Smart TV Manufacturing:** The Smart TV manufacturing industry is being disrupted by the trend towards 4K and UHD quality content delivery. ## Related on Trend Hunter - [Streaming-Targeted Smart TVs](https://www.trendhunter.com/trends/tivo-smart-tvs.md) - [Expanded Entertainment Web Apps](https://www.trendhunter.com/trends/proximus.md) - [TV Streaming App Updates](https://www.trendhunter.com/trends/samsung-tv-plus-app.md) - [Android-Powered TV Subscriptions](https://www.trendhunter.com/trends/odido.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [Social Media-Integrated Smart TVs](https://www.trendhunter.com/trends/vestel.md) - [Dual-Screen Smart TVs](https://www.trendhunter.com/trends/telly-tv.md) - [Four-Wheel Integrated Televisions](https://www.trendhunter.com/trends/trolley-display-4k.md)