# Knockoff Masterpiece Marketing The Otro Mundo Art Series Makes a Beverage a Thing of Beauty By Amelia Roblin | Published 2011-07-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/otro-mundo-art-series References: [adsoftheworld](http://adsoftheworld.com/media/print/otro_mundo_art_series_miro) & [woonky](http://www.woonky.com/#/hello/) The common goal of many manufacturers is to instill their products with a sound authenticity, and the approach taken by the Otro Mundo Art Series is really quite direct. Choosing to abandon the essence of what a drink truly is, the Woonky advertising agency of Buenos Aires, Argentina, has instead opted to equate the grade of this [beer brand](https://www.trendhunter.com/trends/86-tattoo-limited-edition) to the likes of [artistic masters](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat). Each of the three prints explores a different aesthetic, embracing the [Pop Art](https://www.trendhunter.com/trends/dictador-game-changer) Ben-Day Dots of Roy Lichtenstein, the mathematically precise sketching of Leonardo da Vinci's Vitruvian Man, and the Surrealist de Stijl technique of Joan Miro. Visual arts may have little do with the art of brewing alcohol, but it's clear that the Otro Mundo Art Series aims to communicate its supremacy. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Artistic Branding:** The trend of using art and aesthetics to enhance the perception of a product and convey superiority. - **Pop Art Influences:** The trend of incorporating elements of Pop Art into product designs and marketing campaigns. - **Cross-disciplinary Inspiration:** The trend of drawing inspiration from different fields, such as visual arts, to create unique and compelling brand experiences. ### Where This Applies - **Beverage:** Opportunity for beverage companies to differentiate their products through artistic branding, creating a sense of prestige and superiority. - **Advertising:** Opportunity for advertising agencies to explore unconventional marketing strategies by using artistic influences to promote products. - **Design:** Opportunity for designers to experiment with cross-disciplinary inspiration, combining art and product design to create visually captivating branding. ## Related on Trend Hunter - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md)