# OTO 100 Storage System by Pil Bredahl By Design Crack | Published 2007-02-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/oto-100-storage-system-by-pil-bredahl References: [designcrack](http://designcrack.com/v2/2007/01/10/oto-100-storage-system-by-pil-bredahl/) & [muuto](http://www.muuto.com) One thing that is not apparently clear in the image of the [OTO](https://www.trendhunter.com/trends/oto) 100 Storage System by Pil Bredahl is that the [shelving system](https://www.trendhunter.com/trends/ledoux-prt-collection) is a series of [compressed cardboard rings](https://www.trendhunter.com/trends/walle-stool) that arrives packed as if it were a Russian Matryoshka Doll with each successively smaller ring nested within the larger ring. That is to say, this beautifully designed object is in a package no bigger than a trash can, an extremely smart design feature for those urban nomad. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Compressed Cardboard Materials:** There is an opportunity to create more eco-friendly and easy to transport products. - **Smart Packaging Design:** Innovative designs for compact packaging can save costs in shipping and storage, as well as appeal to urban consumers with limited space. - **Minimalist Furniture Design:** Opportunities exist to create functional and stylish furniture pieces with minimal materials, especially for urban dwellers with limited space. ### Sectors Adopting This - **Furniture Manufacturing:** Furniture manufacturers can explore sustainable and minimalist design options to meet the needs of urban consumers. - **Packaging Design:** Packaging designers can innovate and create smarter designs for packaging products in more compact and eco-friendly ways. - **E-commerce:** E-commerce companies can take advantage of products with unique packaging designs and eco-friendly materials to appeal to the environmentally conscious consumer. ## Related on Trend Hunter - [Modular Organized Shelving Systems](https://www.trendhunter.com/trends/unit-shelving-system.md) - [Modular Bent-Metal Storage](https://www.trendhunter.com/trends/sfso-1.md) - [Adaptable Flat-Pack Shelving](https://www.trendhunter.com/trends/flat-pack-shelving.md) - [Sandbox-Like Modular Storage Cabinets](https://www.trendhunter.com/trends/modular-storage-cabinet1.md) - [Colorful Modular Storage Sysem](https://www.trendhunter.com/trends/center-center-storage.md) - [Modular Storage Systems](https://www.trendhunter.com/trends/original-modern-shelving.md) - [Modular Furniture Systems](https://www.trendhunter.com/trends/arca.md) - [Living Storage Systems](https://www.trendhunter.com/trends/treevive.md) - [Storage Box-Transformed Furniture](https://www.trendhunter.com/trends/chunks-and-blocks.md)