# Hearing Aid-Connected Concerts Oticon's Latest Initiative is an Immersive Music Event With Styx By Jana Pijak | Published 2017-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oticon References: [inavateonthenet.net](http://www.inavateonthenet.net/news/article/prog-rockers-styx-stream-live-concert-to-hearing-aid-users) & [oticon](https://www.oticon.com/solutions/opn) 'Oticon' is a company aiming change the way that those with hearing impairments experience sound. The brand's 'Opn' hearing aid is designed to work in conjunction with one's brain waves in order to offer a revolutionary sound experience -- one that is said to be clearer and more balanced than that of most competing aids. Teaming up with legendary rock group [Styx](https://www.trendhunter.com/trends/flo-electrolytes), the hearing aid manufacturer is set to host the first-ever concert that will be live-streamed exclusively to its users, via its devices. As the demand for immersive media increases among consumers of all ages, medical equipment manufacturers are breaking down stereotypes commonly associated with devices that aid with [hearing loss](https://www.trendhunter.com/trends/improve-your-hearing-challenge). Oticon is one of these brands and is aiming to remove the stigma from wearing a hearing aid with its customized and interactive product. “Hearing loss affects fans of all ages and with Oticon’s new technology, we are looking forward to being a part of this historic event,” said Tommy Shaw, lead vocalist and guitarist for Styx when discussing the brand's latest concert venture. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Immersive Media Experiences:** Opportunities in creating immersive media experiences for individuals with hearing impairments. - **Customized and Interactive Products:** Innovations in customized and interactive hearing aid products to remove the stigma associated with wearing a hearing aid. - **Collaborations with Entertainment Industry:** Increased partnerships between medical equipment manufacturers and entertainment industry to create unique experiences for individuals with hearing impairments. ### Where This Applies - **Medical Equipment Manufacturing:** Disruptive innovation opportunities in the field of medical equipment manufacturing to create hearing aids that offer revolutionary sound experiences. - **Entertainment Industry:** Opportunities for the entertainment industry to collaborate with hearing aid manufacturers in providing exclusive live-streamed events for individuals using hearing aids. - **Technology and Wearable Devices:** Innovations in technology and wearable devices to enhance the functionality of hearing aids and provide immersive media experiences. ## Related on Trend Hunter - [Mood-Boosting Hearing Aids](https://www.trendhunter.com/trends/viron.md) - [Branded Accessibility-Focused Concerts](https://www.trendhunter.com/trends/gaad-concert.md) - [AI-Powered Wireless Hearing Aids](https://www.trendhunter.com/trends/wireless-hearing-aids.md) - [Touchscreen-Equipped Hearing Aids](https://www.trendhunter.com/trends/overthecounter-hearing-aid-model.md) - [Hearing Aid-Connected Televisions](https://www.trendhunter.com/trends/auracast-streaming.md) - [AI-Powered OTC Hearing Aids](https://www.trendhunter.com/trends/avatronics.md) - [Bone Conduction Hearing Aids](https://www.trendhunter.com/trends/hearing-aid-concept.md) - [AI-Enhanced Hearing Accessibility Tools](https://www.trendhunter.com/trends/hearing-accessibility.md) - [OTC Hearing Aids](https://www.trendhunter.com/trends/sony-1.md)