# Sugarcane Artisan Spirits Otherland Society Launches the 'Wild Hare Dark Rum' with Marianne Eaves By Kanesa D | Published 2022-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/otherland-society References: [bevnet](https://www.bevnet.com/spirits/2022/otherland-society-debuts-wild-hare-dark-rum) & [prnewswire](https://www.prnewswire.com/news-releases/otherland-society-debuts-wild-hare-dark-rum-crafted-by-master-distiller-marianne-eaves-301569800.html)  Emerging premium spirits brand [Otherland Society](https://www.trendhunter.com/trends/maie-wines) has announced the debut of its ‘Wild Hare Dark Rum’ which is brewed to perfection by Master Distiller Marianne Eaves. The ‘Wild Hare Dark Rum’ is a mixture of an eight-year-old South American rum and a 10-year-old Carribbean rum that have both been aged in Ex-American White Oak casks. The premium spirit is said to embody the essence of the beautiful lands of the Everglades. “Our vision for Otherland Society is to reinvest in the community, celebrate our heritage, protect our natural resources and provide a new source of income for the people who call this area home,” said Donia Roberts. “Launching Wild Hare Dark Rum is the first step in elevating these opportunities for business and development.” The ‘Wild Hare Dark Rum’ sweet spices and vanilla oak character on the fragrance, tropical fruit on the front of the palate, and smooth lingering [spiced notes of coffee and vanilla](https://www.trendhunter.com/trends/brugal-coleccin-visionaria-edicin-02-coffee), balanced with sweet berries. Image Credit: Otherland Society ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 8% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium Artisan Spirits:** Creating premium artisan spirits with unique blends and aging techniques provides an opportunity for brands to tap into the growing demand for high-quality, small-batch spirits. - **Sustainable Community Investment:** Emphasizing community investment and using local resources to produce spirits can create a unique selling point and appeal to conscious consumers who prioritize sustainability and community development. - **Heritage-inspired Branding:** Incorporating local heritage and tradition into branding and marketing efforts can provide a unique narrative for the spirits brand, helping to create an emotional connection with consumers and differentiate from competitors. ### Where This Applies - **Craft Spirits:** The craft spirits industry can leverage innovative blends and heritage-inspired branding to differentiate from established brands and cater to consumers seeking unique and premium products. - **Sustainability and Community-focused Brands:** Spirits brands with a focus on sustainability, using local resources, and community investment can appeal to consumers seeking products that align with their values and priorities. - **Luxury Spirits:** Luxury spirits brands can take inspiration from the artisanal and local trends to create unique and limited-edition blends that cater to consumers seeking high-quality and exclusive products. ## Related on Trend Hunter - [Cask-Strength American Rums](https://www.trendhunter.com/trends/mainland-rum.md) - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md) - [Black History-Celebrating Whiskeys](https://www.trendhunter.com/trends/ten-to-one.md) - [Imaginative Rum Ranges](https://www.trendhunter.com/trends/cane-toad-rum.md) - [Folklore-Inspired Spiced Rums](https://www.trendhunter.com/trends/mermaid-spiced-rum.md) - [Dark Rye-Finished Rums](https://www.trendhunter.com/trends/rye-finished-rum.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md) - [Award-Winning Overproof Rum Series](https://www.trendhunter.com/trends/overproof-rum.md) - [International Aged Rum Collections](https://www.trendhunter.com/trends/holmes-cay.md)