# Smart Fragrance Expansions Pura Introduced Two Fragrances in Its Otherland Collaboration By Lima Kalim | Published 2024-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/otherland-collaboration References: [pura](http://pura.com/collections/fragrances/brand-otherland)  [Pura](https://www.trendhunter.com/trends/pura-partnered-with-anthropologie) has introduced two scents in its [Otherland](https://www.trendhunter.com/trends/the-awaken-collection) collaboration; Matchpoint and Rattan. The Otherland collection is crafted using high-quality ingredients and is designed to transport consumers to a different place. The goal is to evoke the feeling of being at a tennis match or a beachside bungalow. Pura is a tech company that specializes in creating fragrances using smart technology. They customize scents to help consumers control their olfactory experiences in their homes and cars. The scents are free from harsh chemicals, cruelty-free, and do not contain parabens or phthalates. Rattan features notes of sandalwood, golden amber, and warm musk to create a serene escape. Matchpoint offers a fresh and energizing scent with notes of fresh-cut grass and cool cucumber. Image Credit: Pura ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 76% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Smart Home Fragrance:** Using smart technology, Pura's customizable scents allow consumers to tailor their olfactory experiences in real-time, enhancing the modern smart home environment. - **Collaborative Scent Collections:** Collaborations like Pura and Otherland's can produce unique fragrance experiences that transport users to specific locales or scenarios, providing a novel marketing angle in the scent industry. - **Chemical-free Fragrances:** By offering products free from harsh chemicals and parabens, Pura is aligning with rising consumer demand for cleaner, safer home environments. ### Industries Being Reshaped - **Smart Home Technology:** Integrating scent customization into smart home systems offers a new dimension of consumer control and home atmosphere personalization. - **Fragrance and Perfume:** The introduction of high-quality, themed scents creates opportunities for niche markets within the fragrance industry. - **Health and Wellness:** The focus on cruelty-free, chemical-free fragrance products corresponds with a growing sector where consumers prioritize the health and safety aspects of their home products. ## Related on Trend Hunter - [App-Controlled Diffuser Scents](https://www.trendhunter.com/trends/pura-partnered-with-anthropologie.md) - [Clean Nature-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-unify-co.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md) - [Modern Winter-Inspired Fragrances](https://www.trendhunter.com/trends/winterinspired-fragrance.md) - [Island-Themed Home Fragrances](https://www.trendhunter.com/trends/pineapple-cilantro-scent.md) - [Fruit-Inspired Home Fragrances](https://www.trendhunter.com/trends/illume-collection.md) - [Neutralizing Home Fragrances](https://www.trendhunter.com/trends/puras-open-air-technology.md) - [Beachside Home Fragrances](https://www.trendhunter.com/trends/home-fragrance-collection.md) - [Festive Diffuser Bundles](https://www.trendhunter.com/trends/winter-best-sellers.md)