# Spin Off Retailers
The & Other Stories Clothiers Come of H & M

By Jordy E | Published 2013-03-13 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/other-stories1
References: [missmoss.co.za](http://www.missmoss.co.za/2013/03/13/other-stories/) & [stories](http://www.stories.com/)

The H & M brand has opened & Other Stories, a separate division of the clothing label. The breakout line features both apparel and beauty products, enabling H & M to expand beyond the purview of fashion only.

London's Regent Street is now home to & Other Stories' flagship store. As the powerful company stands behind the new location, it will attract a great deal of attention, if not for H & M's history, then for the assortment of merchandise.

Paired with lip balms, body washes and cleansing gels is a sprawling collection of dainty clothes. This dainty element comes through the black leather strap sandals, heart-shaped flats, all-white leather jackets and light blue skinny jeans.