# Long-Lasting Sneaker Designs The Shoe Brand OTH is Prioritizing Sustainable Materials By Mishal Omar | Published 2018-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oth References: [kickstarter](https://www.kickstarter.com/projects/11402986/sneakers-with-everlasting-soles-made-from-recycled?ref=discovery) With fast fashion contributing to waste around the world at extremely dangerous levels, small fashion brands like OTH are looking to reduce a tiny amount of the waste that consumers and companies produce. The brand offers sleek sneakers that come in three color options, including an all-white, a cream color, and a gray suede. Each of these shoes is made with soles that have been repurposed from rubber tires – a material the OTH brand chose first for the fact that tires don't degrade in landfills, and second for their physical strength and durability. The end result is a shoe that is "everlasting" in design, and that is able to avoid the environmental pitfalls of the fast fashion industry. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Opportunity for brands to prioritize the use of sustainable materials to reduce waste in the fashion industry. - **Repurposed Materials:** Opportunity to utilize unconventional materials, such as rubber tires, to create innovative and durable products. - **Longevity in Design:** Creating products with enduring design and quality craftsmanship as a way to combat disposable fashion culture. ### Who This Affects Most - **Footwear:** Footwear companies can explore using repurposed materials like rubber tires to create sustainable and long-lasting shoe designs. - **Fashion:** Fashion brands can adopt sustainable practices and prioritize eco-friendly materials to address the environmental impact of fast fashion. - **Recycling:** Companies in the recycling industry can explore partnerships with fashion brands to repurpose materials and reduce waste. ## Related on Trend Hunter - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Ultra-Durable Skate Shoes](https://www.trendhunter.com/trends/authentichtvibram.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md)