# OTC Digital ADHD Treatments Akili Introduces OTC Digital ADHD Treatment for Android Users By Grace Mahas | Published 2023-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/otc-digital-adhd-treatment References: [massdevice](https://www.massdevice.com/akili-launches-otc-adhd-treatment-android/)  Akili has unveiled its over-the-counter (OTC) EndeavorOTC digital ADHD treatment, now accessible on Android devices via the Google Play market. This move aligns with Akili's recent transition towards a [non-prescription business model](https://www.trendhunter.com/trends/therapy-by-headspace), which led to a workforce reduction of around 40%, including the discontinuation of its field sales force and market access team. EndeavorOTC, rooted in Akili's EndeavorRx technology, was initially launched on the [Apple](https://www.trendhunter.com/trends/subscrible) App Store in June. EndeavorRx, a video game designed for children with ADHD, serves as a prescription treatment to enhance attention function. The OTC model aims to provide consumers with a unique, clinically validated technology without the constraints of insurance payers. Recent clinical trials have demonstrated EndeavorOTC's efficacy in enhancing focus and overall life quality in adults exhibiting [ADHD symptoms](https://www.trendhunter.com/trends/focus-friend). Jon David, Akili's Chief Product Officer, emphasized the game's potential to revolutionize ADHD treatment by leveraging the ubiquity of video games in modern culture. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 90% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **OTC Digital ADHD Treatments:** The introduction of OTC digital ADHD treatments opens up new opportunities for individuals seeking alternative solutions for managing their symptoms. - **Non-prescription Business Model:** Akili's transition towards a non-prescription business model creates a disruptive innovation opportunity in the ADHD treatment industry. - **Clinically Validated Technology:** The development of clinically validated technology for ADHD treatment paves the way for more effective and accessible solutions. ### Industries Being Reshaped - **Digital Health:** The OTC digital ADHD treatment market falls under the digital health industry, offering innovative solutions for mental health support. - **Gaming:** The incorporation of video game elements in ADHD treatment creates opportunities for disruption in the gaming industry. - **Health Insurance:** The shift towards non-prescription models challenges the traditional role of health insurance companies in the ADHD treatment industry. ## Related on Trend Hunter - [Predictive Digital Therapeutics](https://www.trendhunter.com/trends/eyas-focus.md) - [VR-Powered ADHD Games](https://www.trendhunter.com/trends/vr-eyetracking-game.md) - [Streamlined Medication Locating](https://www.trendhunter.com/trends/neuro-tablet-for-adhd.md) - [Cognitive Virtual Reality Games](https://www.trendhunter.com/trends/epeli.md) - [Medication Availability Finders](https://www.trendhunter.com/trends/neuro-tablet.md) - [Gamified VR Therapy Solutions](https://www.trendhunter.com/trends/behavr.md) - [Neurodivergent Focus Toolkits](https://www.trendhunter.com/trends/endel-for-adhd.md) - [Parenting Support Tools](https://www.trendhunter.com/trends/bonding-health.md) - [ADHD-Friendly Browsers](https://www.trendhunter.com/trends/sidekick-2.md)