# Customizable Vegetable Wax Candles Ostrichpillow's Candles Help Users to Visualize Positive Habits By Riley von Niessen | Published 2020-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ostrichpillow References: [ostrichpillow](https://ostrichpillow.com/?kmflgf) The [Ostrichpillow](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow) candle is one of the wellness brand's most recent additions, and pairs well with its pillows that are designed to facilitate a stress-free environment. Made from 100 percent vegetable wax that comes from soybeans, the [hand-poured candles](https://www.trendhunter.com/trends/california-incline) are completely non-toxic and vegan, and last considerably longer than paraffin candles. With a calming lavender scent that comes from essential oils and phthalate-free fragrance, the candles instantly transform any room into a relaxing space. Each one also comes with a set of stickers that allow consumers to customize the candle to their liking. With this aspect in mind, Ostrichpillow created the candles to reflect the "3Rs of habit change," which include reminder, routine, and reward. Users can choose to include one of these words on their candle, or another that speaks to a positive habit that they hope to manifest. Image Credit: Ostrichpillow ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Candles:** Opportunity for brands to offer customizable candles that cater to individual preferences and positive habit visualization. - **Non-toxic Candles:** Growing demand for non-toxic candles made from natural ingredients, providing an opportunity for brands to disrupt the traditional candle market. - **Lavender Scented Candles:** Rising popularity of lavender scented candles for creating a relaxing environment, opening up opportunities for innovative fragrance blends and creative packaging designs. ### Sectors Adopting This - **Wellness Products:** Wellness brands can incorporate customizable candles into their product offerings to help users achieve a stress-free and customized environment. - **Home Decor:** Brands specializing in home decor can tap into the growing demand for non-toxic candles and offer customizable options to enhance the ambiance of any room. - **Fragrance:** Fragrance companies can explore innovative scent combinations, such as lavender blends, for candles that promote relaxation and well-being. ## Related on Trend Hunter - [Minimalist Aromatherapy Candles](https://www.trendhunter.com/trends/play-candle.md) - [Mindful Candle Collections](https://www.trendhunter.com/trends/mindful-candle.md) - [Aromatherapy Wellness Candles](https://www.trendhunter.com/trends/evening-aromatherapy-candle.md) - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Sleep-Inspired Candle Collections](https://www.trendhunter.com/trends/sleepinspired-candle.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Soothing Candle Sets](https://www.trendhunter.com/trends/soothing-candle.md) - [Self-Care Reminder Candles](https://www.trendhunter.com/trends/me-time-candle.md)