# Cozy Focus-Enhancing Hoods The Ostrich Pillow Hood Helps You Disconnect When Needed By Michael Hemsworth | Published 2018-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ostrich-pillow-hood References: [geekologie](https://geekologie.com/2018/09/okaaaay-the-ostrich-pillow-hood-for-focu.php) & [kickstarter](https://www.kickstarter.com/projects/studio-banana/ostrich-pillow-hood-shape-shifting-for-focus-and-c) It can seem difficult to disconnect even for a moment in the face of advanced technology like smartphones and computers that enable 24/7 connectivity, so the Ostrich Pillow Hood has been designed to offer a dedicated way to shut out the world for a moment. Designed by [Studio Banana](https://www.trendhunter.com/trends/work-capsules), the Ostrich Pillow Hood features a cozy design that can be used to block out environmental stressors like noise and light to help you take a moment to meditate or simply shut out the world. This will come as welcome news to those who find it difficult to work in [open-concept offices](https://www.trendhunter.com/trends/ma-camilla-isabel-reyes) that are filled with distractions or who want to [block out stimuli](https://www.trendhunter.com/trends/the-eden-hoodie) at any point in their day. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Disconnecting Accessories:** Designing accessories that help individuals disconnect from technology and the outside world will have an increasing demand in this digital age. - **Focus-enhancing Products:** Creating products that enhance an individual's ability to focus in distracting environments will become more popular as open-concept workspaces increase. - **Lifestyle Comfort Products:** Designing products that cater to an individual's comfort and well-being during a chaotic lifestyle will continue to have a growing market in the wellness industry. ### Where This Applies - **Consumer Technology:** Creating accessories such as hoods or pillows that compliment consumer technology in the market will dominate trends in this industry. - **Office Furniture:** Designing office furniture that caters to an individual's ability to focus in distracting environments will have a high demand in the increasing number of open-concept offices. - **Wellness:** Developing products that promote a lifestyle of comfort and relaxation will continue to be a disruptive innovation opportunity in the wellness industry. ## Related on Trend Hunter - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Sound-Proof Meditation Pods](https://www.trendhunter.com/trends/headspace-pod.md) - [Acoustic Workstation Hoods](https://www.trendhunter.com/trends/canopy-desk.md) - [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md) - [Smartphone-Silencing Pouches](https://www.trendhunter.com/trends/california-cowboy-out-of-pocket-pouch.md) - [Quirky Solo Office Pods](https://www.trendhunter.com/trends/work-capsules.md) - [Redesigning Restful Moments](https://www.trendhunter.com/trends/anew-project.md) - [Avian-Inspired Privacy Chairs](https://www.trendhunter.com/trends/peacock-chair-concept.md) - [Immersive Wellness Capsules](https://www.trendhunter.com/trends/iris-pod.md)