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# Face-Stifling Sleepers
Ostrich by Kawamura Ganjavian is an Oasis for the Sleep Deprived

By Christopher DeLuca | Published 2011-05-25 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/ostrich-by-kawamura-ganjavian
References: [core77](http://www.core77.com/blog/object_culture/kawamura_ganjavians_ostrich_for_the_new_working-resting_paradigm_19421.asp) & [studio-kg](http://www.studio-kg.com/ostrich/)

Ostrich by Kawamura Ganjavian is a unique creation that was designed for the working man or woman who consistently burns away at both ends of the candle. The design enables a person to grab some [quick shut eye](https://www.trendhunter.com/trends/lazy-concept) without being disturbed by light or a lack of comfort.

Ostrich by Kawamura Ganjavian is a combination of a [pillow](https://www.trendhunter.com/trends/brain-sleep) and filter of external stimuli. When everyone is chomping away on their ham and cheese sandwiches and you need a little nap at the office, you will know where to turn.

The designer refers to the Ostrich as a mirco-environment as a result of its ability to effectively [block out light and noise](https://www.trendhunter.com/trends/weighted-eye-mask). This is a novel to solution to a common problem.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 43% | Activity: 81% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### Why This Trend Is Growing

- **Micro-environment Products:** Products that provide a personal space in public settings, like the Ostrich by Kawamura Ganjavian, offer opportunities to design more efficient and attractive alternatives.
- **Sleep-enhancing Gear:** Innovative products like the Ostrich by Kawamura Ganjavian indicate the need for future advancements in sleep-enhancing gear that can blur the line between comfort and utility.
- **Multifunctional Product Design:** The unique combination of a pillow and filter of external stimuli in the Ostrich by Kawamura Ganjavian highlights the potential for multifunctional product design in various industries.

### Industries Being Reshaped

- **Office Furniture and Supplies:** The Ostrich by Kawamura Ganjavian presents an opportunity for office furniture and supplies manufacturers to create products that promote well-being and productivity in the workplace.
- **Travel and Hospitality:** The demand for sleep-enhancing gear like the Ostrich by Kawamura Ganjavian indicate opportunities for the travel and hospitality industries to provide innovative solutions to improve the quality of sleep for travelers.
- **Fitness and Wellness:** Products like the Ostrich by Kawamura Ganjavian suggest opportunities for the fitness and wellness industry to create sleep-enhancing gear that can help individuals relax and recharge after a workout or stressful day.

## Related on Trend Hunter

- [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md)
- [Nap-Oriented Structural Chairs](https://www.trendhunter.com/trends/power-nap-chair.md)
- [Vertical Nap Pods](https://www.trendhunter.com/trends/napping-pods.md)
- [Redesigning Restful Moments](https://www.trendhunter.com/trends/anew-project.md)
- [Avian-Inspired Privacy Chairs](https://www.trendhunter.com/trends/peacock-chair-concept.md)
- [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md)
- [Standing Tranquil Napping Pods](https://www.trendhunter.com/trends/giraffenap.md)
- [Face-First Flight Rest Aids](https://www.trendhunter.com/trends/rest-aid.md)
- [Cocoon-Like Workstation Hoods](https://www.trendhunter.com/trends/privacy-hood.md)
