# Carpet Burn Photoshoots The Osmoze Spring 2011 Campaign Gets Comfortable Against Sheepskin Rugs By Summer Luu | Published 2011-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/osmoze-spring-2011-campaign References: [thefashionisto](http://thefashionisto.com/evandro-soldati-for-osmoze-spring-2011-campaign/) & [osmoze.br](http://www.osmoze.com.br/inv11/) Using luxurious sheep skin rugs as a backdrop, the models for the Osmoze Spring 2011 campaign get comfortable in its latest denim styles. The campaign features Evandro Soldati and a blonde bombshell model outfitted in the Brazilian label's rugged jeans, rad graphic tees and whitewashed denim vests. The ensembles from the Osmoze Spring 2011 campaign inspire a casual badass look that offers a rockin' good time. **Implications** - Though designers and photographers have differing goals with their photo shoots, the ultimate goal for both of these forces is to drive consumption towards their campaigns. While many of these editorials emphasize complex and intricate settings, it is the shoots that adhere to the 'less is more' philosophy that attract the greatest variety of consumers. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Photoshoots:** Opportunity to create impactful and relatable visuals by using minimalistic settings in photo shoots. - **Casual Badass Fashion:** Opportunity to tap into the trend of casual badass fashion by offering rugged denim styles and graphic tees. - **Luxurious Backdrops:** Opportunity to experiment with luxurious backdrops such as sheepskin rugs to create visually striking campaigns. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity in the fashion industry by creating edgy denim styles and rad graphic tees. - **Photography:** Disruptive innovation opportunity in the photography industry by exploring minimalistic settings for photo shoots. - **Interior Design:** Disruptive innovation opportunity in the interior design industry by introducing unique and luxurious backdrops for home decor. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)