# Bruised Bottom Ads The Oslo Vinterpark Campaign Introduces Improved Ski Lift Chairs By Meghan Young | Published 2013-02-14 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/oslo-vinterpark-campaign References: [fastcocreate](http://www.fastcocreate.com/1682428/guess-what-its-selling-bruised-bottoms-edition) & [oslovinterpark.no](http://www.oslovinterpark.no/) With [Valentine's Day](https://www.trendhunter.com/trends/asda-red-baskets) just around the corner, the Oslo Vinterpark campaign could easily be mistaken as an advert for something a lot more risky than skiing. Putting aside all things '50 Shades of Grey'' however, it is a lot more innocent than it first appears. The bruises on these bottoms are not the result of S&M activities. They weren't even brought on by the sport of skiing. Instead, the Oslo Vinterpark campaign shows the pain once suffered riding [T-bar chairlifts](https://www.trendhunter.com/trends/boursin-aprsski-thru). Conceived by ad agency Anti Inc, the Oslo Vinterpark campaign reads, "The T-bars are history. Introducing the new six-seat ski lift." The [shockingly erotic imagery](https://www.trendhunter.com/trends/lover-set) is sure to capture people's attentions right away and hold it. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Erotic Ski Lift Ads:** Creating attention-grabbing and controversial ads that challenge traditional advertising norms. - **Replacing T-bar Chairlifts:** Developing innovative and safer ski lift options that improve the skier experience. - **Creative Ad Campaigns:** Utilizing unconventional and provocative marketing strategies to stand out from competitors. ### Where This Applies - **Outdoor Sports:** Exploring new technology and designs to enhance safety and enjoyment in outdoor sports activities. - **Advertising:** Adopting daring and boundary-pushing advertising techniques to create buzz and engage audiences. - **Tourism and Leisure:** Using unique and unconventional campaigns to attract tourists and promote leisure activities. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [All-Dark Marketing Campaigns](https://www.trendhunter.com/trends/darkest-campaign-yet.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Modernist Ski-Inspired Chairs](https://www.trendhunter.com/trends/tip-chair.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Valentine's Sofa Campaiggns](https://www.trendhunter.com/trends/amanda-batula.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md)