# Ipanema-Inspired Lookbooks The Osklen Spring/Summer 2014 Collection Portrays Rio's Personality By Farida Helmy | Published 2014-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/osklen-springsummer-2014 References: [knstrct](http://www.knstrct.com/fashion-blog/2014/4/15/the-girl-from-ipanema-goes-walking-osklen-ss-2014-collection-5521-rio) & [osklen](http://osklen.com/gallery.php?ID=0003&image=0) Fusing all of his passions together to create the stunning Osklen Spring/Summer 2014 5521 Rio collection, fashion designer, film maker and environmentalist Oskar Metsavaht creates a masterful collection for his brand Osklen. The sexy and cosmopolitan Osklen Spring/Summer 2014 5521 Rio collection features sultry and cinematic designs for men and women. Playing with color and form -- and sustainable materials like organic and handmade silk, linen and zibeline -- the new collection is inspired by the lush and exotic [Ipanema](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection) and it's [laid-back beach culture](https://www.trendhunter.com/trends/sel-de-mer) and hedonistic city night life. Showing off both of Rio's personalities, the collection boasts themes and colors that are associated with the pebbly beaches and the glittering night life. With patterns that range from bold florals to bejeweled palm trees to simple stripes, the collection features short hemlines, airy dresses and surprising silhouettes. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 44% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** Opportunity for designers to incorporate sustainable materials like organic and handmade silk, linen, and zibeline. - **Beach-inspired Fashion:** Potential for fashion brands to explore designs and themes inspired by beach cultures and laid-back lifestyles. - **Bold Floral Patterns:** Emerging trend of using bold florals in fashion designs, providing opportunities for brands to create eye-catching garments. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity for fashion designers to incorporate sustainable materials and explore beach-inspired themes. - **Textile Manufacturing:** Industry can capitalize on the demand for sustainable fabrics in the fashion industry. - **Fashion Retail:** Opportunity for retailers to offer garments with bold floral patterns to cater to the emerging trend. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md)