# Music Event Apps The Osheaga Festival Teases Its Lineup in a Mobile Game By Meghan Young | Published 2015-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/osheaga-festival References: [prnewswire](http://www.prnewswire.com/news-releases/the-osheaga-music-and-arts-festival-launches-a-mobile-app-game-the-road-to-osheaga-to-share-their-2015-lineup-296792631.html) & [itunes.apple](https://itunes.apple.com/ca/app/the-road-to-osheaga/id975244744?ls=1&mt=8) Those who want to know what to expect this year at the Osheaga Festival, which is presented by [Virgin Mobile](https://www.trendhunter.com/trends/not-a-sock-shop) in Montreal, Canada, can find out the lineup by downloading a fun mobile app. The Osheaga Festival is teasing the lineup in its 'Road to Osheaga' app, which is one way to build the excitement around the [music and arts event](https://www.trendhunter.com/trends/coachella-experience) even more. A clever word-of-mouth way to promote the Osheaga Festival, the [mobile game](https://www.trendhunter.com/trends/mario-kart-worlds) was created by Behaviour Interactive. PR Newswire writes that it "is an endless driver game in which Oshee and Aga, the Festival's mascots, drive through the city's streets behind the wheel of their convertible on their way to Osheaga 2015. By avoiding obstacles along the way, Oshee and Aga earn bonus '10th anniversary cake' points that will unlock a brief audio clip by the various groups and artists in attendance at Parc Jean-Drapeau this summer." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Music Festival Apps:** More music festivals will create apps and games to engage attendees and build excitement around the event. - **Interactive Promotions:** Interactive promotions will continue to be a popular and effective way to promote events. - **Gamification Marketing:** Gamification marketing will be utilized to promote events and attract attendees. ### Sectors Adopting This - **Event Planning:** Event planners can leverage mobile gaming and interactive apps to build excitement around their events and engage attendees. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate gamification and interactive promotions to create more engaging and effective campaigns. - **Mobile App Development:** The demand for mobile app development for event promotions and gamification marketing will continue to grow. ## Related on Trend Hunter - [Musician-Themed Online Games](https://www.trendhunter.com/trends/fortnite-festival.md) - [Festival Fashion Denim Pop-Ups](https://www.trendhunter.com/trends/levis-popup.md) - [Phone-Free Festivals](https://www.trendhunter.com/trends/phonefree-festival.md) - [Phone-Free Music Festivals](https://www.trendhunter.com/trends/over-yondr.md) - [App-Assistive Concert Discoveries](https://www.trendhunter.com/trends/concert-discovery-feature.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/le-phoque-off.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Holiday-Themed Mobile Gaming Events](https://www.trendhunter.com/trends/dobble-go.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md)