# Spiked Coconut Water Osena is a Fun & Functional Drink Made with Real Coconut Water By Laura McQuarrie | Published 2022-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/osena References: [prnewswire](https://www.prnewswire.com/news-releases/new-spiked-coconut-water-makes-national-splash-301577048.html) & [drinkosena](http://drinkosena.com/)  Osena Beverage fuses the cool refreshment and thirst-quenching benefits of coconut water with a natural hint of sweetness for a grown-up drink adults will delight in during the summer months and beyond. Co-Founder Chris Allen says, "We wanted to create something that we thought was missing for those who wanted to enjoy today and feel good about tomorrow." These new ready-to-drink [spiked coconut water](https://www.trendhunter.com/trends/sparkling-coconut-water-cocktail) beverages share the refreshment and hydrating benefits of a beloved drink, plus zero sugar, just 100 calories per 12 fluid ounce can at 5% ABV. After launching Pure Original and [Exotic Pineapple](https://www.trendhunter.com/trends/pineapple-coconut), the brand launched The Islands Collection as its first variety pack with even more fun and [tropical flavors](https://www.trendhunter.com/trends/tropical-variety-packs) like Ripe Mango, Divine Guava and Lush Dragon Fruit. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 12% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Spiked Coconut Water:** The spiking of coconut water with alcohol presents an opportunity for beverage companies to offer a fun and functional alternative to traditional alcoholic drinks. - **Low-calorie Alcoholic Beverages:** Offering low-calorie alcoholic beverage options could be a disruptive innovation opportunity for the beverage industry, especially among health-conscious consumers. - **Natural Flavors:** Incorporating unique and natural flavors, like exotic fruits, into alcoholic beverages provides a potential avenue for businesses to differentiate themselves in an already crowded market. ### Where This Applies - **Beverage Industry:** The beverage industry has an opportunity to capitalize on the growing demand for healthier and functional drink options by introducing low-calorie, natural spiked coconut water beverages. - **Alcoholic Beverage Industry:** The alcoholic beverage industry could benefit from incorporating natural and healthier options into their product line, such as spiked coconut water, to appeal to a wider consumer base. - **Health and Wellness Industry:** As consumers continue to prioritize health and wellness, there is a potential opportunity for companies in this industry to partner with beverage companies to create and market low-calorie and functional alcoholic drinks, like spiked coconut water. ## Related on Trend Hunter - [Refreshing Coconut Water Cocktails](https://www.trendhunter.com/trends/spiked-sparkling-coconut-water.md) - [Spiked Coconut Waters](https://www.trendhunter.com/trends/lightstrike.md) - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Vodka-Powered Drinks](https://www.trendhunter.com/trends/spikedade.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/vosa-spirits.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Coconut Water-Infused Seltzers](https://www.trendhunter.com/trends/michelob-ultra-organic-seltzer-essential-collection.md)