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# Man-Hunt Host Campaigns
Oscars 'Off the Grid' Hilariously Promotes the Movie Award Show

By Matt Ho | Published 2012-01-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/oscars-off-the-grid
References: [stylecaster](http://www.stylecaster.com/celebrity/18129/megan-fox-josh-duhamel-star-in-hilarious-oscars-trailer) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=sXGI9suAyBI)

For those who are waiting for the Academy Awards, the Oscars 'Off the Grid' trailer is a good indication that it's coming very soon.

Last year's Oscar promo involved Anne Hathaway and James Franco training as hosts. This time around, the organization is looking for a veteran -- well, hunting him down. Josh Duhamel and Megan Fox star in the hilarious Oscars Off the Grid campaign that has the two [Hollywood](https://www.trendhunter.com/trends/hollywoodthemed-games) stars searching for the perfect host for the show: the one and only [Billy Crystal](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal). This leads to a man-hunt that takes them to exotic places where they scour for information on where the actor has gone in exile. A few celebrities make a cameo as well, so see if you can catch them.

The 84th Academy Awards airs February 26.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 1% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity Man-hunt:** Companies can create engaging campaigns by involving celebrities in a humorous man-hunt narrative.
- **Promotional Trailers:** Innovative promotional trailers can build anticipation and generate buzz for upcoming events or shows.
- **Exotic Location Marketing:** Utilizing exotic locations in marketing campaigns can add an element of intrigue and adventure to the storytelling.

### Where This Applies

- **Advertising & Marketing:** Advertising and marketing agencies can leverage the concept of man-hunts and celebrity involvement to create captivating campaigns for their clients.
- **Film & Entertainment:** Film and entertainment companies can use creative promotional trailers and celebrity appearances to promote their movies or events.
- **Event Production:** Event production companies can incorporate the idea of exotic location marketing to enhance the overall experience of a live event or show.

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