The original Oscar Mayer Wienermobile has come to be an iconic vehicle in the marketing world, so the brand aims to reinvigorate interest in it with the new Oscar Mayer Wienerfleet. The new lineup of vehicles includes the Wienercycle, the Wienermini and the Wienerdrone in addition to the original Wienermobile with the entire fleet taking the roads and skies this summer.
The new Oscar Mayer Wienerfleet comes as a new campaign initiative to promote the brand's elimination of artificial ingredients in its classic hot dog wieners. The fleet will be visiting major events and locations in order to deliver hot dogs to patrons, and show the various ways that it is expanding in order to be ready for the nest generation of transportation and delivery.
Revamped Wiener Ambassador Vehicles
More Stats +/-
Pocket-Sized Protein Snacks
Three-In-One Snack Packs
Remote-Controlled Hot Dogs
Tweet-Leased Weenie Mobiles
Hamburger-Inspired Hot Dogs
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Oscar Mayer Wienerfleet Builds on the Iconic Vehicle
- By: Michael HemsworthJun 27, 2017