# Social Media Fragrance Campaigns The Oscar De La Renta Something Blue Tool Promotes Its Perfume By Jordy E | Published 2013-02-11 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/oscar-de-la-renta-something-blue References: [fashionotes](http://www.fashionotes.com/content/2013/02/oscar-de-la-rentas-mysomethingblue/) & [oscardelarenta](http://www.oscardelarenta.com) The Oscar De La Renta Something Blue campaign promotes its latest fragrance by way of social media forums. Those who hashtag the term #MySomethingBlue on [Instagram](https://www.trendhunter.com/trends/dedcool) will be automatically linked in to the couture feed. Images posted to the #MySomethingBlue section of Instagram will be placed on to Oscar De La Renta's [Pinterest](https://www.trendhunter.com/trends/jameson) board. Appropriately titled My Something Blue, the pinned pictures will work to promote the Something Blue perfume in an interactive manner. This feature has been furthermore paired with the luxury brands' Something Blue [Facebook](https://www.trendhunter.com/trends/facebook1) application. It has as such covered all of its social media bases, forcing shoppers to take note of the new product during the formative stages of its launch. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Social Media Fragrance Campaigns:** The trend of using social media platforms to promote fragrance campaigns presents disruptive innovation opportunities for the beauty and advertising industries to engage with consumers in a more interactive and personalized way. - **Hashtag Marketing:** The use of branded hashtags like #MySomethingBlue on platforms such as Instagram provides a disruptive innovation opportunity for marketers to track and engage with user-generated content, creating a more immersive brand experience. - **Integration of Social Media Platforms:** The integration of social media platforms like Instagram, Pinterest, and Facebook in fragrance campaigns opens up disruptive innovation opportunities for brands to reach a wider audience and create a cohesive brand narrative across different channels. ### Where This Applies - **Beauty Industry:** The beauty industry can leverage social media fragrance campaigns to disrupt traditional marketing strategies and engage with customers in a more targeted and personalized way. - **Advertising Industry:** The advertising industry can seize the opportunity of social media fragrance campaigns to create innovative and immersive brand experiences, leveraging user-generated content and interactive platforms. - **Technology Industry:** The technology industry can play a crucial role in developing and optimizing social media platforms and tools that facilitate seamless integration and tracking of fragrance campaigns, enabling brands to achieve maximum reach and impact. ## Related on Trend Hunter - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Virtual Fragrance Adventures](https://www.trendhunter.com/trends/light-blue-island-on-roblox.md) - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md) - [Fragrance Discovery Apps](https://www.trendhunter.com/trends/fragella.md) - [Inclusive Fragrance Campaigns](https://www.trendhunter.com/trends/where-will-they-take-you.md) - [Fragrance Scavenger Hunts](https://www.trendhunter.com/trends/peachy-scavenger-hunt.md) - [Social Connection Fragrances](https://www.trendhunter.com/trends/emotion-by-dsmfirmenich.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)