# Celeb Marriage Survival Graphs Oscar Curse Study Finds Female Winners Divorce Sooner By Jordan M | Published 2011-01-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/oscar-curse References: [gizmag](http://www.gizmag.com/study-shows-best-actress-oscar-win-increases-risk-of-divorce/17726/) & [papers.ssrn](http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1749612) A recent study by the [University of Toronto](https://www.trendhunter.com/trends/womens-aid-campaign)’s Rotman School of Management and Carnegie Mellon University called ‘The Oscar Curse’ has found that women who win the Academy Award for Best Actress are far more likely to divorce than male winners and those who are only nominated. The [researchers behind the](https://www.trendhunter.com/trends/researchers-from-harvard-university) ‘Oscar Curse’ study believe the alarming findings may have something to do with [traditional (and wildly outdated) gender roles](https://www.trendhunter.com/trends/voiceinsport) that can sometimes cause friction within a marriage when a female spouse earns more money or is more successful than her husband. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Gender Disparity in Hollywood:** Opportunities for disruptive innovation in addressing the gender pay gap in the film industry. - **Marital Strain Due to Income Inequality:** Innovative solutions to address income inequality within households and reduce the stress it causes on relationships. - **Re-evaluating Societal Norms in Relationships:** Innovation opportunities in promoting and normalizing non-traditional relationship dynamics and roles. ### Industries Being Reshaped - **Entertainment:** Opportunities for the film industry to increase diversity and representation, addressing the ongoing problem of gender inequality in Hollywood. - **Personal Finance:** Innovation in financial planning tools and resources to help couples navigate income inequality within their households and prevent marital strain. - **Social Justice:** Opportunities for advocacy and policy changes to promote gender equality and challenge societal norms that perpetuate gender-based income inequality and its impact on relationships. ## Related on Trend Hunter - [Cinematic Valentine's Day Campaigns](https://www.trendhunter.com/trends/valentines-day-film.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Empowering Movie Industry Dolls](https://www.trendhunter.com/trends/career-of-the-year-barbie.md) - [Women-Specific Health Risk Initiatives](https://www.trendhunter.com/trends/womenspecific-health-risk.md) - [Branded Female Athlete Campaigns](https://www.trendhunter.com/trends/bracket-gap-challenge.md) - [Valentine's Day Dining Research](https://www.trendhunter.com/trends/valentines-day-dining-research.md) - [Football Match Weddings](https://www.trendhunter.com/trends/own-goal.md) - [Shared Wedding Planing Tools](https://www.trendhunter.com/trends/split-the-decisions.md) - [Romance Reconciliation Spells](https://www.trendhunter.com/trends/ursulaspells.md)