# Blended Sweet Potato Beverages The Starbucks Japan Osatsu Butter Frappuccino is Sweet and Savory By Michael Hemsworth | Published 2023-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/osatsu-butter-frappuccino References: [soranews24](https://soranews24.com/2023/08/28/starbucks-releases-a-butter-frappuccino-in-japan/) & [starbucks.co.jp](https://www.starbucks.co.jp/index.html)  The [Starbucks](https://www.trendhunter.com/trends/yakiimo-kobashi-caramel-frappuccino) Japan Osatsu Butter Frappuccino is a new addition to the brand's [fall menu](https://www.trendhunter.com/trends/mera-meera-frappuccino) that promises to provide patrons with a decidedly [savory and autumnal option](https://www.trendhunter.com/trends/starbucks-japan-soupuccino) to pick up next season. The limited-edition drink boasts buttered sweet potato in the recipe, which lends a certain level of body flavor that includes sweetness and saltiness alike. The drink thus features chunks of roasted sweet potato throughout and paired with a layer of imo kenpi in the bottom to further draw a comparison to baked potatoes. The Starbucks Japan Osatsu Butter Frappuccino is finished with whipped cream, a honey butter sauce and additional imo kenpi to round out the flavor. The drink is only available for order at participating locations for three weeks starting September 22, 2023. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 79% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Savory Beverage Innovation:** The Starbucks Japan Osatsu Butter Frappuccino introduces a savory twist to blended beverages by incorporating buttered sweet potato and imo kenpi. - **Limited-edition Seasonal Offerings:** The availability of the Osatsu Butter Frappuccino for a limited time highlights the trend of brands creating exclusive, seasonal menu items to drive customer engagement. - **Sweet and Salty Flavor Fusion:** The combination of sweetness from the sweet potato and saltiness from the buttered flavor presents a unique fusion of taste that appeals to adventurous palates. ### Who This Affects Most - **Beverage:** The introduction of blended sweet potato beverages like the Osatsu Butter Frappuccino presents an opportunity for beverage companies to explore innovative flavor profiles and cater to diverse consumer preferences. - **Food and Hospitality:** The concept of incorporating savory ingredients like buttered sweet potato into beverages can inspire restaurants and cafes to experiment with unconventional flavor combinations and attract culinary enthusiasts. - **Seasonal Menu Management:** The success of limited-edition offerings, such as the Osatsu Butter Frappuccino, encourages businesses in the food industry to strategically plan and roll out seasonal menu items to generate buzz and drive sales. ## Related on Trend Hunter - [Sweet Potato Cafe Drinks](https://www.trendhunter.com/trends/yakiimo-kobashi-caramel-frappuccino.md) - [Sweet Potato Frappuccinos](https://www.trendhunter.com/trends/starbucks-japan-1.md) - [Sweet Potato Mousse Lattes](https://www.trendhunter.com/trends/sweet-potato-mousse-latte.md) - [Sweet Layered Frappucinos](https://www.trendhunter.com/trends/layered-butterscotch-frappucino.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Snow-Inspired Blended Cafe Drinks](https://www.trendhunter.com/trends/hatsuyuki-frappuccino.md) - [Seasonal Frappuccino Treats](https://www.trendhunter.com/trends/caramel-melts-popcorn.md) - [Autumnal Pear Cafe Drinks](https://www.trendhunter.com/trends/younashi-nama-caramel-frappuccino.md) - [Spicy-Sweet Blended Beverages](https://www.trendhunter.com/trends/spicy-frappuccino.md)