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# Melting Men in Milk
Osama Mezher Chocoubli Stick is the Brokenhearted's Best Friend

By Luisa Amanda Gomes | Published 2010-05-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/osama-mezher-chocoubli-stick
References: [eazyfood](http://www.eazyfood.com/2010/04/chocoubli-pour-les-chagrins.html) & [packaginguqam.blogspot](http://packaginguqam.blogspot.com/2010/04/chocoubli-pour-les-chagrin-oussama.html)

The Osama Mezher Chocoubli stick is one innovative way to get over a broken heart. It was designed by the UQAM student as a type of comfort food. Similar to cocoa powder that’s added to milk, the Chocoubli stick is shaped like either a man or woman.

You would then use the Osama Mezher Chocoubli stick to stir your warm beverage, watching the chocolate human melt away all the while. Watching the effigy dissolve into your milk is a cathartic way to forget about your love troubles.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 6% | Activity: 31% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Comfort Food Therapy:** There is an opportunity for food and beverage companies to innovate with products that offer emotional support and comfort through food.
- **Edible Art:** There is an opportunity for artists and designers to create edible products that are both visually appealing and functional.
- **Personalized Food:** There is an opportunity for companies to create personalized food and beverage products that cater to specific emotional needs.

### Sectors Adopting This

- **Food and Beverage:** Food and beverage companies can create innovative products that cater to customers seeking emotional support.
- **Art and Design:** Artists and designers can incorporate food into their creations, offering a unique and interactive experience for customers.
- **Personal Care:** Personal care companies can create innovative products that incorporate the benefits of food and beverage, offering emotional well-being to their customers.

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