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# Elephant Man Fashion
The Katarzyna Konieczka 'Very Twisted Kingdom' 2010 Collection

By Katarzyna Konieczka | Published 2010-10-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/orthodontic-medical-elephant-man-inspired-costume
References: [kkonieczka.iportfolio.pl](http://www.kkonieczka.iportfolio.pl/) & [coilhouse.net](http://coilhouse.net/2010/07/orthodontic-medical-elephant-man-inspired-fashion/)

The Katarzyna Konieczka 'Very Twisted Kingdom' 2010 collection takes inspiration from the life and condition of Joseph Merrick -- more commonly known as the [Elephant Man](https://www.trendhunter.com/trends/elephant-family-usa). With cues from [orthodontic and medical prostheses](https://www.trendhunter.com/trends/bouquet-collection-1), this collection -- and one design in particular -- is [dark and haunting](https://www.trendhunter.com/trends/khaotique-noir).

The photos above were shot by Marcin Szpak, with makeup atristry by Aleksandra PrzyÅ‚uska on model Aleksandra JastrzÄ™bska.

**Implications** - In an increasingly integrated online society, few other things attract the attention of young consumers more than an ad or product that directly references a cultural meme. Corporations and brands can capitalize on this by featuring ads or campaigns that are related to a subject that dominated the social media palette for any period of time. This shows that the company has a sense of humor and is on the forefront of contemporary consciousness.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 73% | Activity: 82% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Cultural Meme Marketing:** Opportunity for corporations and brands to attract young consumers by featuring ads or campaigns that directly reference a popular cultural meme.
- **Online Integration:** Increasingly integrated online society provides opportunities for businesses to reach a wider audience and engage with consumers.
- **Contemporary Consciousness Branding:** Brands that demonstrate a sense of humor and stay on the forefront of contemporary consciousness can appeal to consumers.

### Where This Applies

- **Fashion:** Fashion industry can leverage cultural memes to create ad campaigns that resonate with young consumers.
- **Advertising:** Advertising agencies can develop strategies to integrate popular cultural memes into campaigns and reach wider audiences.
- **Marketing:** Marketing professionals can help brands connect with consumers by staying up-to-date with cultural trends and creating relevant campaigns.

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