# Self-Indulging Sleep Campaigns These Orthocrin Mattress Print Ads Give You a Pat on the Back By Emily Evans | Published 2011-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/orthocrin-mattress-print-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/orthocrin_matress_man) & [americanmattress.br](http://www.americanmattress.com.br/?menu=09&tipo=categoria&departamento=&categoria=62&id=5) There is no better way to end a day than a good night's sleep, like the kind featured on the Orthocrin Mattress print ads. The ads, which were done by advertising agency Solution Comunicação in Belo Horizonte, Brazil, are quite clever. Waking up refreshed from a sleep just makes you want to pat yourself on the back -- at least that is what these Orthocrin Mattress print ads think. The brand message used in the ads reads, "If you love your back, spend the night with Orthocrin." By using this kind of literal brand message, the Orthocrin Mattress print ads easily reflect what it is the people in their print ads are doing. If you think you deserve a pat on the back, why not check out Orthocrin mattresses? ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Literal Brand Messaging:** The use of literal brand messaging in advertising campaigns can effectively convey product benefits and resonate with consumers. - **Emotional Connection to Products:** Creating an emotional connection between consumers and products, such as feeling rewarded or deserving, can enhance brand loyalty and drive sales. - **Creative Print Advertising:** Incorporating clever and visually appealing elements in print ads can capture attention and leave a lasting impression on consumers. ### Industries Being Reshaped - **Consumer Goods:** Consumer goods companies can adopt literal brand messaging strategies to enhance product visibility and appeal to customers' emotional desires. - **Marketing and Advertising:** Marketers and advertisers can explore creative print advertising techniques to create engaging campaigns that build strong emotional connections with consumers. - **Home Furnishings:** Home furnishings companies, like mattress manufacturers, can elevate their advertising efforts by incorporating innovative print ads that establish an emotional connection with customers. ## Related on Trend Hunter - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md) - [Functional Sleep Solutions](https://www.trendhunter.com/trends/dr-scholls-bedding-collection.md) - [Personalized Performance-Driven Sleep Systems](https://www.trendhunter.com/trends/sleep-just-got-personal.md) - [Cheeky Self-Care Pillows](https://www.trendhunter.com/trends/do-not-disturb-decor.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Co-Branded Sleep Studies](https://www.trendhunter.com/trends/national-sleep-foundation.md) - [Customized Sleeping Products](https://www.trendhunter.com/trends/rest-offers.md)