# Eco-Friendly Denim NFTs Orta Anadolu Debuted an NFT Version of Its New Sustainable Denim Jumpsuit By Niko Pajkovic | Published 2022-05-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/orta-anadolu References: [sourcingjournal](https://sourcingjournal.com/denim/denim-mills/orta-blueskyer-nft-regenerative-cotton-jumpsuit-sustainable-farming-341559/) & [sourcingjournal](https://sourcingjournal.com/tag/orta/) [Sustainable denim brand](https://www.trendhunter.com/trends/mango-jeans) Orta Anadolu has announced the launch of The Blueskyer NFT, a digital version of its newly released denim jumpsuit, which is made from 100% [regenerative cotton](https://www.trendhunter.com/trends/regeneration-nation). According to the company, all of the proceeds from its NFT sales will go towards supporting farmers in implementing more eco-friendly agricultural methods. The NFTs feature a virtual version of the jumpsuit that is shown moving through a colorful fictional environment described by the brand as a "solarpunk-inspired, technorganic future world " In addition, the NFTs features a jazz guitar sound effect, adding a layer of interactivity. “At Orta, we want to build a regenerative platform—a systems transformation of our denim industry through provocative innovation, open-source technology, and collective action. Only then will we truly achieve a more optimistic and regenerative denim industry of tomorrow," said Sedef Uncu Aki, Orta Anadolu director. Image Credit: Orta ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 30% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Regenerative Fashion Nfts:** Companies can launch NFTs of their sustainable fashion products to generate revenue and support eco-friendly initiatives. - **Eco-friendly Agricultural Support Nfts:** Creating NFTs that support farmers in implementing more sustainable agricultural methods can help brands build a regenerative platform. - **Interactive Fashion Nfts:** Incorporating interactive and immersive elements to fashion NFTs, such as sound effects and virtual environments, can enhance the user experience. ### Who This Affects Most - **Sustainable Fashion:** Launching NFTs of sustainable fashion products can be a way for companies to raise awareness and support sustainability initiatives. - **Agriculture:** Creating NFTs that support farmers in implementing more eco-friendly agricultural methods can be a disruptive innovation opportunity in the agriculture industry. - **Technology:** Using open-source technology and implementing interactive elements to fashion NFTs can be a way for technology companies to enter the fashion industry and create unique user experiences. ## Related on Trend Hunter - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)