# Cloud-Based PoS Tools Oroton Launches its New PoS and Order Management Solution By Kanesa D | Published 2025-03-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/oroton References: [retailtechinnovationhub](https://retailtechinnovationhub.com/home/2025/3/18/australian-brand-oroton-selects-newstore-to-replace-its-legacy-pos-and-order-management-system) & [oroton](https://oroton.com/?srsltid=AfmBOooXrxPiGZEhl0Nm1hBDk5ggUht49qz6mD1sYUlMKUnty-dHX9Xz)  Oroton, an Australian fashion and accessories company, has launched a new technology: NewStore's Omnichannel [PoS](https://www.trendhunter.com/trends/sound-pos), [Omnichannel OMS](https://www.trendhunter.com/trends/instacart-1), and Omnichannel Manager solutions. With this new upgrade, the company hopes to replace its old POS system with a new [cloud-based and fully mobile solution](https://www.trendhunter.com/trends/tcx-m7) to serve customers better and improve operational efficiency. “The best retail experiences are ones that make shopping feel effortless, no matter where or how a customer interacts with a brand,” says Michael DeSimone, CEO at NewStore. “Oroton understands this, which is why they’re investing in a platform that eliminates friction and gives their customers more control over their shopping experience. With NewStore, they’re not just upgrading their technology - they’re setting a new standard for retail in Australia.” Image Credit: Oroton ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 10% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Omnichannel Retail Experiences:** Retailers are increasingly adopting omnichannel solutions to provide seamless shopping experiences across all customer touchpoints. - **Mobile Point-of-sale Systems:** The shift towards mobile PoS systems is transforming how businesses interact with customers, offering flexibility and enhanced service capabilities. - **Cloud-based Order Management:** Cloud-based OMS technologies offer businesses the opportunity to consolidate operations and improve real-time inventory management. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry is evolving with technology integration to enhance customer engagement and streamline operations. - **Retail Technology Solutions:** Innovations in retail technology create potential for improved operational efficiencies and enriched shopping experiences. - **E-commerce Platforms:** E-commerce platforms are leveraging advanced PoS solutions to better align online and offline customer interactions. ## Related on Trend Hunter - [Contemporary Point-Of-Sale Systems](https://www.trendhunter.com/trends/vibe-retail.md) - [Cutting-Edge Retail POS Systems](https://www.trendhunter.com/trends/bouclair.md) - [Centralized Cloud-Based POS Systems](https://www.trendhunter.com/trends/speedline-plus.md) - [Retail Tech Revamps](https://www.trendhunter.com/trends/retail-technology-upgrades.md) - [High-Performance Retail POS Systems](https://www.trendhunter.com/trends/histone.md) - [Tablet-Based POS Units](https://www.trendhunter.com/trends/petrosoft-smartpos-tablet-edition.md) - [Automated Inventory Replenishment Features](https://www.trendhunter.com/trends/automated-inventory-replenishment.md) - [Future-Proof POS Systems](https://www.trendhunter.com/trends/metcalfes-market.md) - [Technology-Enhanced QSR Chains](https://www.trendhunter.com/trends/pos-2.md)