# Ethical Decision-Making Apps 'Oroeco' Links Your Life to the World in Order to Make a Choice By Tiana Reid | Published 2013-01-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/oroeco References: [fastcoexist](http://www.fastcoexist.com/1681055/sustainable-ethical-decisions-theres-an-app-for-that) & [indiegogo](http://www.indiegogo.com/oroeco) Oroeco is more than simply a [decision-making app](https://www.trendhunter.com/trends/spin-the-wheel-decision-maker) for ethical and sustainable choices. It's also, of course (it's 2013!), a social network where you can compare your choices with your friends and earn rewards; it's a connection of apps and games. Decisions, decisions, decision. Maybe you're the type of person who finds it excruciatingly difficult to decide whether or not to have one teaspoon or two teaspoons of sugar in your coffee or maybe you're a little bit better than that. Either way, making effective decisions involves having the information necessary in order to be able to make them. Oroeco might make your day-to-day life a bit easier if you're overwhelmed with consumer decisions. Based in San Francisco, California, Oroeco raised $15,469 of its $15,00 [Indiegogo](https://www.trendhunter.com/trends/eye-health-app) goal. **Contact Information** Oroeco [Indiegogo](http://www.indiegogo.com/oroeco) Oroeco on [Facebook](https://www.facebook.com/oroeco) Oroeco on [Twitter](https://twitter.com/oroeco) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Ethical Decision-making Apps:** Opportunity for disruptive innovation in creating apps that help individuals make ethical and sustainable choices. - **Social Network Comparison:** Opportunity for disruptive innovation in developing social networks that allow users to compare their choices with friends and earn rewards. - **Connected Apps and Games:** Opportunity for disruptive innovation in creating apps and games that connect with each other to provide a more seamless user experience. ### Industries Being Reshaped - **Technology:** Opportunity for disruptive innovation in the technology industry by developing advanced decision-making apps and connected platforms. - **Sustainability:** Opportunity for disruptive innovation in the sustainability industry with the development of apps that promote ethical and sustainable choices. - **Gaming:** Opportunity for disruptive innovation in the gaming industry by creating connected games that incentivize ethical decision-making. ## Related on Trend Hunter - [Interactive Decision Tools](https://www.trendhunter.com/trends/kick-it.md) - [Mindful Decision Tools](https://www.trendhunter.com/trends/flippr.md) - [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs.md) - [Randomized Decision Tools](https://www.trendhunter.com/trends/decision-tools.md) - [Gen Z Motivational Apps](https://www.trendhunter.com/trends/etherea-app.md) - [Decision Support Tools](https://www.trendhunter.com/trends/decision-support.md) - [Healthier Food Choice-Promoting Apps](https://www.trendhunter.com/trends/healthier-food-choice.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [Everyday AI Decision-Makers](https://www.trendhunter.com/trends/decideai.md)