# Ornamental Wine Bottles This Wine Packaging Forgoes the Use of Minimalist Labels By Mishal Omar | Published 2016-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ornamental-wine-bottles References: [thedieline](http://www.thedieline.com/blog/2016/8/1/convento-da-glria) & [grupoma.eu](http://grupoma.eu/) While most wine tends to be packaged in simple bottles and labels that have limited wording and motifs, these ornamental wine bottles designed by 'M&A Creative Agency' take a very different route. Instead of minimalist packaging, this collection of bottles titled 'Convento da Gloria's' has labeling that proudly shows off a golden filigree design. The branding of these Portuguese wines is front and center while each bottle comes with a black, deep blue or golden brown backdrop. The medieval-inspired design of these ornamental wine bottles is eye catching to say the least. By creating bottles that are significantly different than most of those on the market, M&A Creative Agency has managed to make this brand stand out. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ornamental Packaging:** The trend of ornamental packaging in the wine industry opens opportunities for luxury branding and enhanced visual appeal. - **Medieval-inspired Design:** The trend of implementing medieval-inspired design in wine packaging presents opportunities for creating unique and eye-catching branding. - **Diverging From Minimalism:** The trend of moving away from minimalist labels and embracing more elaborate designs creates opportunities for differentiation and brand distinction. ### Sectors Adopting This - **Wine:** The wine industry can explore the disruptive innovation opportunities of embracing ornamental packaging and medieval-inspired design to captivate consumers and convey a sense of luxury. - **Branding:** The branding industry can leverage the trend of diverging from minimalism in packaging to create unique visual identities and help brands stand out in crowded markets. - **Packaging:** The packaging industry has the opportunity to cater to the demand for more ornate and visually appealing designs by providing innovative solutions for ornamental wine bottles. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)