# Personalized Perfume Boutiques Ormonde Jayne's Fragrance Shop Concept Emphasizes Customization By Laura McQuarrie | Published 2018-03-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ormonde-jayne References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Ormonde_Jayne_reveals_new_MadeToMeasure_perfume_boutique_on_Bond_Street/140995) & [ormondejayne](https://www.ormondejayne.com/tolu-made-to-measure-parfum.html) British fragrance brand Ormonde Jayne recently unveiled a fresh and theatrical new design for its boutique in London, alongside a new service that [prioritizes personalization](https://www.trendhunter.com/trends/brand-experience-space). The design of the store itself includes bold details like long velvet curtains and displays in the shape of perfume caps as a means of conveying Ormonde Jayne's commitment to innovation and creativity. The all-new [Made-To-Measure service](https://www.trendhunter.com/trends/layer-plus-by-skins) gives consumers the chance to choose the strength of the scent they desire and add customized touches to the bottle. The hand-poured perfume product can be made with up to 50% concentration, meaning that long-lasting, deep scents can be created with ease. One of the options available includes the Ormonde Woman Made-to-Measure Parfum, which is said to have a "dusky, seductive" scent. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Personalized Fragrance:** The trend towards highly personalized fragrances offers an opportunity for companies to stand out in the fragrance market by providing more individualized and unique experiences for customers. - **Made-to-measure Services:** The increasing adoption of made-to-measure services for fragrances shows that the trend towards customization in the beauty industry is not limited to makeup and skincare products. - **Innovative Retail Design:** As Ormonde Jayne's new store design shows, avant-garde and experiential retail design can help brands strike a chord with customers by creating memorable and immersive shopping experiences. ### Industries Being Reshaped - **Fragrance:** The fragrance industry has an opportunity to innovate by offering highly personalized fragrance options and expanding made-to-measure services. - **Retail:** Retailers can differentiate themselves by incorporating avant-garde retail design elements into their stores, providing an immersive and memorable shopping experience for customers. - **Luxury Goods:** As personalized fragrances become increasingly popular, luxury goods companies can capitalize on this trend by offering exclusive and highly personalized fragrance options. ## Related on Trend Hunter - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [High-End Pharmacy Fragrance Boutiques](https://www.trendhunter.com/trends/boots-fragrance.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Bespoke AI-Crafted Fragrances](https://www.trendhunter.com/trends/bespoke-scent-builder.md) - [Bespoke Handbag Services](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Exclusive Fragrance Concept Stores](https://www.trendhunter.com/trends/scent-journals.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md)