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# Limited-Edition Gender-Neutral Nail Polishes
Orly and Chef Kwame Launched a Nail Collection

By Elena Rahman | Published 2022-03-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/orly-and-chef
References: [happi](https://www.happi.com/contents/view_breaking-news/2022-03-16/orly-partners-with-james-beard-award-winning-chef-/) & [orlybeauty](https://orlybeauty.com/)

[Orly](https://www.trendhunter.com/trends/official-nail-partner) and Chef Kwame Onwuachi partnered up to launcha a limited-edition nail polish collection. The new range features gender-neutral colors made with a breathable formula. Its formula prevents water-logging and is resistant to chipping, peeling, and cracking.

Chef Kwame Onwuachi is known for expressing himself through food. He collaborated with Orly to create a 1-step manicure collection that showcases his creativity beyond the kitchen. Moreover, the chef uses color to tell fans his story through a tightly curated palette. The collection includes Chef's Kiss, a creamy black color. It also features the Eggplant color with a metallic purple shimmer that mirrors the vegetable's versatility. Finally, the Saute polish boasts a metallic silver reminiscent of kitchen appliances.

Image Credit: Orly

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 41% | Activity: 53% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Gender-neutral Beauty Products:** The trend of gender-inclusive beauty products is on the rise, creating opportunities for companies to market to a wider audience.
- **Collaborations with Unexpected Industries:** Partnerships between brands from different industries, like food and beauty, can lead to unique and creative product launches.
- **Breathable and Long-lasting Nail Polish:** Innovation in nail polish formulas that keep nails healthy and prevent chipping could disrupt the traditional nail polish market.

### Who This Affects Most

- **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of gender-neutral products and create innovative collaborations with other industries.
- **Food and Beverage:** The food and beverage industry can expand into the beauty market through unique collaborations, like the Orly and Chef Kwame Onwuachi nail polish collection.
- **Nail Polish and Nail Care:** Innovations in nail polish formulas and application techniques can disrupt the traditional nail care industry.

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