# Protective Anti-Frizz Serums Orlando Pita Play's Well Behaved™ Serum Smooths and Reduces Damage By Jana Pijak | Published 2020-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/orlando-pita-play References: [orlandopitaplay](https://orlandopitaplay.com/collections/multi-use-1/products/well-behaved?utm_source=pepperjam&utm_medium=affiliate&utm_campaign=21181&clickId=3257722036) Orlando Pita Play's Well Behaved™ Serum is an [anti-frizz cream](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer) that smooths tresses while protecting against damage. The product effectively treats split ends, leaving hair soft, silky and shiny and is best recommended as a wet hair treatment that will detangle locks and prevent damage. Based in Los Angeles, Orlando Pita Play is a Latin-owned haircare brand founded by famed hair stylist Orlando Pita. The brand offers a "curated collection of high-performance products that target every hair concern" with each product formulated with "efficacious ingredients to create beautiful and healthy hair." In addition to its best-selling Well Behaved™ Anti-Frizz Cream Serum, the brand also offers shampoo and conditioner products, [polishing creams](https://www.trendhunter.com/trends/sleek-styling-cream-taming-wand) and [shine-boosting serums](https://www.trendhunter.com/trends/sleek-stay-hair-serum) to name a few. The brand also organizes its product library by varying hair concerns -- from dull and dry to fine, damaged or color-treated hair. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 51% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Anti-frizz Haircare:** The trend of anti-frizz haircare products like Orlando Pita Play's Well Behaved™ Serum presents opportunities for innovative formulations and advanced technologies to effectively smooth and protect hair. - **Latin-owned Haircare Brands:** The rise of Latin-owned haircare brands, exemplified by Orlando Pita Play, showcases the potential for diverse and culturally relevant products that cater to a wide range of hair types and concerns. - **Targeted Hair Concerns:** The focus on addressing specific hair concerns, as demonstrated by Orlando Pita Play's product library, highlights the need for personalized solutions that cater to individual needs and preferences. ### Sectors Adopting This - **Haircare:** The anti-frizz haircare trend opens up opportunities for product development and innovation in the haircare industry, particularly in creating effective and long-lasting frizz control solutions. - **Beauty:** The success of Latin-owned haircare brands like Orlando Pita Play indicates the potential for the beauty industry to embrace diversity and inclusivity, offering products that cater to a wider audience across different hair types and textures. - **Personal Care:** The demand for targeted solutions for specific hair concerns promotes growth and opportunities within the personal care industry, where brands can develop specialized products that address individual needs. ## Related on Trend Hunter - [Frizz-Reducing Hair Serums](https://www.trendhunter.com/trends/magic-serum.md) - [Leave-In Powder Serums](https://www.trendhunter.com/trends/magic-restorative-serum.md) - [Frizz-Eliminating Hair Serums](https://www.trendhunter.com/trends/frizz-magic-serum.md) - [Ultra Smoothing Hair Lines](https://www.trendhunter.com/trends/ultimate-smooth.md) - [Frizz Control Lotions](https://www.trendhunter.com/trends/anti-frizz-creme.md) - [Strengthening Hair Serums](https://www.trendhunter.com/trends/virtue-labs.md) - [Protective Haircare Styling Sprays](https://www.trendhunter.com/trends/frizz-defense-smoothing-spray.md) - [Hair Care Product Expansions](https://www.trendhunter.com/trends/wella-professionals.md) - [Frizz Control Products](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer.md)