# Dino-Lovin' Lookbooks The Orla Kiery Spring/Summer 2011 Ads are Vintage Chic By Chalaine Mantha | Published 2011-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/orla-kiery References: [the-electric.blogspot](http://the-electric.blogspot.com/2011/03/edie-campbell-x-orla-kiery-spring-11.html) & [orlakiely](http://www.orlakiely.com/) The Orla Kiery gets prehistoric and vintage with their Spring/Summer 2011 lookbook. The lovely model is styled in [simple retro pieces](https://www.trendhunter.com/trends/vintageinspired-jewelry) that are perfect for daytime adventures. She can be seen at the beach on a sunny day, exploring the outdoors and visiting an enormous dinosaur. Although a lot of designers are looking to the past for inspiration, there is something different about this lookbook that makes it stand out from the crowd. The Orla Kiery Spring/Summer 2011 lookbook features styles that anyone can wear. The fashions are suitable for [warm weather](https://www.trendhunter.com/trends/sel-de-mer) and can definitely be worn more than once. These aren’t items that will just hang out in your closet! Check out the dino-lovin’ Orla Kiery for some [awesome summer inspiration](https://www.trendhunter.com/trends/golden-hour-getaway-collection). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 82% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage Lookbooks:** Disruptive innovation opportunity: Explore the potential of incorporating retro elements into contemporary fashion lookbooks. - **Daytime Adventures:** Disruptive innovation opportunity: Create fashion campaigns that showcase versatile styles suitable for outdoor activities. - **Prehistoric Influences:** Disruptive innovation opportunity: Experiment with unconventional themes like dinosaurs to create unique and standout lookbooks. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate vintage aesthetics with modern fashion trends to create a distinct brand image. - **Advertising:** Disruptive innovation opportunity: Explore unconventional themes and creative concepts to capture audience attention in fashion campaigns. - **Retail:** Disruptive innovation opportunity: Curate collections inspired by unique, nostalgic themes to attract customer interest and engagement. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)