# Flattened Living Spaces The Orkin Pests Control Ad Campaign Dissolves All Hiding Places By Luisa Amanda Gomes | Published 2010-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/orkin-pests-control References: [advertlover](http://advertlover.com/node/4638) & [adsoftheworld](http://adsoftheworld.com/media/print/orkin_pests_control_bathroom) The Orkin Pests Control ad campaign has used a interesting way to depict how effective their services are. Their slogan reads, "Pests have nowhere to hide," and Orkin Pests Control certainly means it. The ad campaign shows off [familiar rooms in the home](https://www.trendhunter.com/trends/hiders-keepers) which have been extremely flattened. The chairs, tables, countertops and any other furniture item you can imagine, has melted into the walls. There is literally no place for those [annoying pests](https://www.trendhunter.com/trends/sniper-hotshot-multipurpose-insect-killer) to hide! Now you know who to trust the next time you see an unwanted roach. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Flattened Living Spaces:** Disruptive innovation opportunity: Creating new pest control products and technologies that make it even more difficult for pests to find hiding places. ### Who This Affects Most - **Pest Control:** Disruptive innovation opportunity: Developing new methods for pest control that go beyond traditional traps and chemicals, leveraging technology to create more effective solutions. - **Furniture:** Disruptive innovation opportunity: Designing furniture that is resistant to pests and can withstand extreme conditions, offering a pest-free living environment. - **Home Improvement:** Disruptive innovation opportunity: Introducing construction materials and techniques that prevent pests from infiltrating homes, providing a long-term solution for homeowners. ## Related on Trend Hunter - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md) - [Hospitality Pest Management Systems](https://www.trendhunter.com/trends/orkin-integrated-pest-management.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md)