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# Contextualized Urban Cartograms
Ork Posters 'City Neighborhood' Prints Highlight Civic Hotspots

By Amanda Chang | Published 2010-11-24 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/ork-posters-city-neighborhood
References: [orkposters](http://www.orkposters.com/toronto.html)

These Ork Posters 'City Neighborhood' prints are a great way to show your love for your hometown! From Los Angeles and New York City to Toronto, Ontario, your favorite places appear on these posters in creative ways.

Featuring [inner city street names and landmarks](https://www.trendhunter.com/trends/seoul-my-soul), these Ork Posters 'City Neighborhood' placards will contextualize each urban niche. Check out the gallery to see the array of colors and cities available.

**Implications** - One of the best ways a brand can create a lasting emotional connection with consumers is by [localizing their products](https://www.trendhunter.com/trends/uniqlo-sherway). By customizing their commodities to include [local cultural touchstones or landmarks](https://www.trendhunter.com/trends/love-local), the company shows a specific interest in a community. Consumers like to feel as though they are being targeted personally by marketing, and this provides them with that feeling while also nurturing consumer pride for their community.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 48% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Key Themes Behind This Trend

- **Contextualized Urban Cartograms:** Disruptive innovation opportunity: Brands can create a lasting emotional connection with consumers by localizing products and customizing them to include local cultural touchstones or landmarks.
- **City Neighborhood Prints:** Disruptive innovation opportunity: The use of local street names and landmarks in city neighborhood prints can nurture consumer pride for their community and create a sense of personalization in marketing.
- **Localized Marketing:** Disruptive innovation opportunity: Customizing commodities to include local cultural touchstones or landmarks can provide consumers with a personalized and targeted marketing experience.

### Where This Applies

- **Art and Design:** Disruptive innovation opportunity: Incorporating local street names and landmarks in prints can create a unique selling point for artists and designers in the art industry.
- **Tourism and Travel:** Disruptive innovation opportunity: City neighborhood prints featuring inner city street names and landmarks can attract tourists and travelers by offering them a unique and localized souvenir.
- **Marketing and Advertising:** Disruptive innovation opportunity: Localized marketing strategies that include local cultural touchstones or landmarks can foster a deeper connection between brands and consumers in the marketing industry.

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