# Rebellious Fashiontography The Orisue Spring 2011 Lookbook is is Full of Rowdy Fun By Peter Vallas | Published 2011-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/orisue-spring-2011 References: [streetgiant](http://streetgiant.com/2011/02/23/orisue-2011-spring-lookbook-dont-drag-me-down/) & [orisue](http://orisue.com/) The Orisue Spring 2011 collection is featured in this [badass lookbook](https://www.trendhunter.com/trends/at-the-edge-of-time) by the Southern California brand. Orisue bases its premium clothing on the California lifestyle blended with [skateboarding culture](https://www.trendhunter.com/trends/wildest-ones-yet). The Orisue Spring 2011 line is showcased with tattoo-covered models, graffiti artists and just a bunch of young adults having a reckless good time. View the gallery for some of the killer styles you will see this spring. **Implications** - In today's society, many consumers find themselves exhausted and bored with the current products and services. Such consumers will likely be drawn into products that offer a sense of exhibitionism or excitement. Businesses which depict dangerous or risky scenarios alongside their products will see big returns. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Rebellious Fashiontography:** Businesses using fashiontography with a rebellious theme to promote their products will appeal to consumers seeking excitement or exhibitionism. - **Tattooed and Graffiti Fashion:** Creating fashion lines that feature tattooed and graffiti style, will cater to younger generations who identify and appreciate street culture. - **Skateboarding Culture:** Businesses that incorporate skateboarding into their brand identity, will attract consumers who gravitate towards the culture and way of life surrounding skateboarding. ### Who This Affects Most - **Fashion:** Fashion brands can revamp their collections and lookbooks to include a rebellious or street culture theme and appeal to younger generations looking for fashionable, edgy clothing items. - **Photography:** Fashiontographers can experiment with showcasing fashion lines in a rebellious, edgy, or street culture theme to create captivating and attention-grabbing content for fashion brands. - **Skateboard Industry:** Skateboard brands can collaborate or sponsor fashion brands that incorporate skateboarding culture into their collections, to create a cross-promotion marketing campaign that appeals to the younger, hardcore, rebellious generation. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)