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# Sleek Custom Movement Timepieces
The Oris Big Crown Calibre 473 Has an In-House Movement

By Michael Hemsworth | Published 2023-01-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/oris-big-crown-calibre-473
References: [hiconsumption](https://hiconsumption.com/oris-big-crown-calibre-473/) & [oris.ch](https://www.oris.ch/en/watch/big-crown-calibre-473/01-473-7786-4065-07-5-19-22fc)

The [Oris](https://www.trendhunter.com/trends/oris-divers-seventyfive) Big Crown Calibre 473 has been debuted as a celebratory timepiece that marks 10 years of its Movement Creation Program as well as the 10th movement created in-house. The watch features a [hand-wound caliber](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces) developed over the course of five years and is built on. the base of the Calibre 403 automatic movement. The manual movement boasts improved anti-magnetism and will offer up to five days of power reserve, which is indicated through a built-in meter that's visible thanks to a [see-through case back](https://www.trendhunter.com/trends/zenith-defy-zero-g).

The Oris Big Crown Calibre 473 is accented by a vintage-inspired turquoise dial that pairs well with the luxe leather strap. Priced at $4,400, the timepiece is expected to be a must-have amongst avid collectors or enthusiasts alike.

Image Credit: Oris

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 43% | Activity: 28% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **In-house Movement Creations:** Custom movements developed in-house to improve key features such as anti-magnetism for timepieces provide an opportunity for brands to differentiate their products in a competitive market.
- **Extended Power Reserve:** The development of new calibers that offer increased power reserve in timepieces provides an opportunity for brands to market their products as being more reliable and functional for everyday use.
- **Turquoise Dials:** The trend towards using unconventional watch dial colors such as turquoise provides an opportunity for brands to attract younger and bolder buyers to the luxury timepiece market.

### Industries Being Reshaped

- **Luxury Watches:** The luxury watch industry can differentiate its products and target wider audiences by developing custom movements in-house with improved features and incorporating unique dial colors.
- **Jewelry:** Jewelry brands can diversify their product offerings by developing and marketing high-end timepieces with extended power reserve and unique dial colors.
- **Fashion:** Fashion brands can tap into the luxury timepiece market by developing custom movements with unique features and incorporating unconventional colors into the designs.

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