# Mismatched Couple Ads The Orion Medical Campaign Shows Significant Rise of Libido for Older Men By Meghan Young | Published 2013-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orion-medical-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/orion-medical-happy-couples/) As soon as a younger woman is seen on the arm of a much older man, people make the quick stereotypical judgement that she's a gold digger; the [Orion Medical](https://www.trendhunter.com/trends/orion-sleep) campaign sees it another way. Instead of giving such women an Anna Nicole Smith complex, it suggests that they are simply attracted to them for their experience and, thanks to Orion, their revived sexual prowess. The Orion Medical campaign was conceived and executed by Script, an ad agency based in Rio de Janeiro, Brazil. The happy albeit oddly paired couples featured in the [print ads](https://www.trendhunter.com/trends/mwcurated) were captured by photographer Diego Mello of Vega Img. These images will catch people's attention immediately. The Orion Medical campaign was art directed by Marcos Siqueira with creative direction by Ricardo Real and copy by Fábio Penedo. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Age-gap Relationships:** The rise of age-gap relationships presents an opportunity for companies to offer products and services that cater to the needs and desires of both young and older generations. - **Sexual Wellness:** The focus on enhanced sexual performance for older men in the Orion Medical campaign presents an opportunity for companies to offer innovative healthcare and wellness solutions for aging populations. - **Non-traditional Advertising:** The success of the Orion Medical campaign shows the potential for non-traditional advertising campaigns that challenge traditional stereotypes and societal norms. ### Who This Affects Most - **Healthcare:** Companies in the healthcare industry can leverage the interest in sexual wellness and aging populations to create innovative product offerings and solutions. - **Fashion and Beauty:** Fashion and beauty companies can capitalize on the growing trend of age-gap relationships by creating inclusive and diverse marketing campaigns that appeal to different age groups. - **Advertising and Marketing:** The emphasis on non-traditional advertising in the Orion Medical campaign presents opportunities for advertising and marketing firms to create campaigns that challenge societal norms and stereotypes. ## Related on Trend Hunter - [Erectile Dysfunction Medication Ads](https://www.trendhunter.com/trends/erectile-dysfunction-medication.md) - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Women 50+-Targeted Ads](https://www.trendhunter.com/trends/grace-creative.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md)