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# Futuristic Color-Changing Furniture
Korea's Orijeen Brand Launched Its 'Color Flow' Collection

By Riley von Niessen | Published 2017-11-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/orijeen
References: [highsnobiety](https://www.highsnobiety.com/2017/11/13/orijeen-color-flow-furniture/) & [vimeo](https://vimeo.com/orijeen)

Orijeen, an innovative studio that's based out of Korea, recently unveiled a new series of furniture that's ideal for consumers who can't figure out which color theme to go with.

It's reported that the studio's inspiration behind the designs was to "remind owners of the relationship between humans and inanimate objects." Due to Orijeen's use of lenticular technology, the furniture that comprises its 'Color Flow' collection features [gradient surfaces that change hues](https://www.trendhunter.com/trends/chameleon-workplace) in relation to where one is standing. For example, its wardrobe shifts between hues of lime green and ocean blue, whereas another storage piece shifts between hues of pink and baby blue.

Due to this, the Color Flow collection has a [futuristic aesthetic](https://www.trendhunter.com/trends/moving-furniture) that's able to add a unique touch to any [modern room](https://www.trendhunter.com/trends/furniture-linoleum-collection).

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 87% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture)

## Key Themes

### What's Driving This Trend

- **Color-changing Furniture:** The trend of color-changing furniture allows consumers to customize their living spaces and add a futuristic touch to their homes.
- **Lenticular Technology:** The use of lenticular technology in furniture design opens up opportunities for interactive and visually stunning products.
- **Futuristic Aesthetics:** The demand for furniture with a futuristic aesthetic is growing as consumers seek to create modern and unique living spaces.

### Who This Affects Most

- **Furniture Design:** The furniture design industry can explore innovative ways to incorporate color-changing features into their products.
- **Home Decor:** The home decor industry can capitalize on the trend of color-changing furniture by offering a wide range of customizable options.
- **Interior Design:** The interior design industry can embrace lenticular technology to create visually dynamic spaces that captivate and engage customers.

## Related on Trend Hunter

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- [Vibrant Furniture Collections](https://www.trendhunter.com/trends/vibrant-furniture-collection.md)
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- [Touch-Activated Color-Changing Chairs](https://www.trendhunter.com/trends/pangolin.md)
- [Colorful Contemporary Tables](https://www.trendhunter.com/trends/runda-tables.md)
- [Chromatic Emotional Home Decor](https://www.trendhunter.com/trends/3form-2025-color-collection.md)
