# Sportswear Imprint Art Exhibitions adidas Originals Presents the Originals Newcastle Exhibition By Amy Duong | Published 2023-10-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/originals-newcastle References: [hypebeast](https://hypebeast.com/uk/2023/10/adidas-spezial-footwear-exhibition-newcastle)  [adidas Originals](https://www.trendhunter.com/trends/1000-back) announces its Originals Newcastle exhibition which is made in collaboration with END and presented by [adidas SPEZIAL](https://www.trendhunter.com/trends/spezial-fc). It is an all-encompassing installation that highlights products from the past and current roster. It also features a slew of archival silhouettes and modern looks as well with limited-edition silhouettes on display along with specially signed pairs. Some of these are signed by "Stomzy, Liam and Noel Gallagher, Run [DMC](https://www.trendhunter.com/trends/diy-stitched-ornament-kits), Lily Allen, Ian Brown, and more." In addition to this, fans can expect to get an exclusive look at the upcoming adidas SPEZIAL collection for the Fall/Winter 2023 season with a full display of its archives. It will be opening on October 27th and run until November 5th. Image Credit: Andres Reynaga, [hypebeast](https://hypebeast.com/uk/2023/10/adidas-spezial-footwear-exhibition-newcastle) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 64% | Activity: 22% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Art-driven Sportswear Exhibitions:** Opportunity for brands to collaborate with artists and showcase their sportswear products in immersive art installations. - **Archival and Limited-edition Silhouettes:** Opportunity to create hype and appeal by showcasing exclusive and vintage sportswear designs in exhibitions. - **Seasonal Collection Previews in Exhibitions:** Opportunity to generate anticipation and build excitement by offering a sneak peek of upcoming sportswear collections in art exhibitions. ### Where This Applies - **Fashion:** Fashion brands can leverage art exhibitions to promote their sportswear products and create unique experiences for customers. - **Art:** Art galleries and museums can explore collaborations with sportswear brands to attract a wider audience and showcase the intersection of fashion and art. - **Event Management:** Event management companies can specialize in organizing sportswear exhibitions that fuse art, fashion, and culture to create memorable experiences for attendees. ## Related on Trend Hunter - [Collaborative Sporty Exhibitions](https://www.trendhunter.com/trends/spezial-fc.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/jerry-haha.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Sports Brand Design Evolutions](https://www.trendhunter.com/trends/nike-form-follows-motion.md) - [Heritage Sportswear Collections](https://www.trendhunter.com/trends/wales-bonner-x-adidas.md)