# Piquant Chicken Burgers Burger King's Spicy Original Chicken Sandwich is Doused In Secret Sauce By Rahul Kalvapalle | Published 2016-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/original-chicken-sandwich References: [burgerking](http://burgerking.ca/content/spicy-original-chicken-sandwich) & [burgerking](http://burgerking.ca/content/spicy-original-chicken-sandwich) [Burger King](https://www.trendhunter.com/trends/fiery-original-chicken-sandwich) recently unveiled an exciting new menu offering in the form of its Spicy Original Chicken Sandwich. What makes this delectably [hot and spicy chicken burger](https://www.trendhunter.com/trends/singapores-mcspicy) such a popular offering is the fact that it takes a Burger King classic and adds a new twist to it, with the end result being a burger that is familiar to the palate yet features an exciting new flavor. The Spicy Original Chicken Sandwich keeps things simple by using a lightly breaded chicken fillet covered in fresh, shredded lettuce. However, the key flavor ingredient in this chicken sandwich is Burger King's [secret hot sauce](https://www.trendhunter.com/trends/spicy-sandwich), which turns up the heat but also lends true flavor rather that simply burning your mouth. A soft toasted sesame seed bun holds it all together. This chicken sandwich is all the more desirable given that it can be ordered as part of Burger King's '2 for $5 Mix & Match' promotion. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy Fast Food:** There is a growing trend of fast food places incorporating spicy ingredients into their classic menu options. - **Sauce-based Menu Items:** A trend rooted in creative sauces and condiments is appearing throughout restaurant menu offerings. - **Special Value Promotions:** Fast food restaurants are creating special promotional combinations that offer customers a good deal for multiple menu items. ### Who This Affects Most - **Fast Food:** Burger King's release of their new Spicy Original Chicken Sandwich demonstrates a growing trend within the fast food industry to innovate their classic menu items with new and trendy twists. - **Restaurant:** The trend of incorporating flavorful and unique sauces into the menu offerings is a disruptive innovation opportunity for the restaurant industry to differentiate their menus and attract customers. - **Foodservice Marketing:** Creating new bundle deals and promotional specials for menu items creates opportunities for innovative foodservice marketing tactics, such as Burger King's '2 for $5 Mix & Match' promotion. ## Related on Trend Hunter - [Spicy Hoagie-Style Sandwiches](https://www.trendhunter.com/trends/fiery-original-chicken-sandwich.md) - [Peppery Chicken Sandwiches](https://www.trendhunter.com/trends/royal-crispy-chicken-sandwiches.md) - [Piquant QSR Chicken Snacks](https://www.trendhunter.com/trends/spicy-chicken-fries.md) - [Mexican-Spiced Chicken Sandwiches](https://www.trendhunter.com/trends/mexican-original-chicken-sandwich.md) - [Extra Crispy Chicken Sandwiches](https://www.trendhunter.com/trends/bk-royal-crispy-chicken-sandwiches.md) - [Carolinian-Style BBQ Sandwiches](https://www.trendhunter.com/trends/carolina-bbq-original-chicken-sandwich.md) - [Spicy Saucy Burgers](https://www.trendhunter.com/trends/zinger-drip.md) - [Limited-Edition Chicken Sandwiches](https://www.trendhunter.com/trends/burgerfi-buffalo-chicken-sandwich.md) - [Sweet-and-Saucy Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-chicken-sandwich.md)