# Protein Tempeh Chips O-right Tempeh Chips Shares Six Grams of Plant-Based Protein Per Bag By Laura McQuarrie | Published 2024-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oright-tempeh-chips References: [prnewswire](https://www.prnewswire.com/apac/news-releases/cj-foods-launched-nutrient-rich-o-right-tempeh-chips-302234876.html)  CJ Foods' new plant-powered, high-protein snack—O-right Tempeh Chips—caters to the growing demand for healthier, sustainable options, offering a nutritious and satisfying solution for snackers seeking both taste and wellness. This new snack launched in three flavors in Thailand, K-BBQ, Kimchi, Sriracha, and Truffle & Cheese, two of which were created expressly for Thai consumers with an interest in Korean food. With six grams of plant-based protein per bag and no artificial coloring or preservatives, O-right Tempeh Chips make a traditional fermented soybean food snackable, all while introducing a healthier alternative to potato chips, which dominate the Thai snack market. To reach a new generation of young snackers and boost brand visibility, CJ Foods is marketing its protein tempeh chips on [TikTok](https://www.trendhunter.com/trends/simplyprotein-campaign), [Facebook](https://www.trendhunter.com/trends/la-madeleine-reward) and [Instagram](https://www.trendhunter.com/trends/suja-organic-campaign). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 51% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Snacks:** The launch of O-right Tempeh Chips shows the burgeoning interest in plant-based food products that blend health benefits with sustainable choices. - **Fusion Flavors:** The introduction of flavors like K-BBQ and Kimchi caters to the global palate, highlighting a growing trend for culturally diverse and adventurous snacking options. - **Social Media Marketing:** CJ Foods' strategy of utilizing TikTok, Facebook, and Instagram underscores the rising importance of social media platforms for reaching younger, health-conscious consumers. ### Sectors Adopting This - **Snack Foods:** The snack food industry can benefit from incorporating plant-based ingredients, like tempeh, to meet consumer demands for healthier and sustainable snack options. - **Plant-based Protein:** The plant-based protein industry is expanding as products like O-right Tempeh Chips provide viable and nutritious protein alternatives to animal-based products. - **Digital Marketing:** The increasing use of social media marketing by companies like CJ Foods to attract young consumers indicates evolving tactics in the digital marketing industry. ## Related on Trend Hunter - [Crispy Tempeh Chips](https://www.trendhunter.com/trends/tempeh-chups.md) - [Whole-Bean Protein Bites](https://www.trendhunter.com/trends/tiba-tempeh-protein-bites.md) - [Traditional Indonesian Tempeh Ranges](https://www.trendhunter.com/trends/indonesian-tempeh.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Alt Protein Chips](https://www.trendhunter.com/trends/herbalife-protein-chips.md) - [Juicy Protein-Rich Tempehs](https://www.trendhunter.com/trends/better-nature-tempeh.md) - [High-Protein Fermented Bean Cakes](https://www.trendhunter.com/trends/tooties-tempeh.md) - [Convenient Chickpea Tempehs](https://www.trendhunter.com/trends/franklin-farms-2.md)