# Playful Origami Packaging Some of Nestlé's KitKat Bars in Japan Will Boast Paper-Based Wrappers By Kalin Ned | Published 2019-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/origami-packaging1 References: [designtaxi](https://designtaxi.com/news/405774/KitKat-Ditches-Plastic-Packaging-For-Paper-Wrappers-You-Can-Use-For-Origami/) & [flickr](https://www.flickr.com/photos/nestlejapan_media/albums/72157709981080367/with/48428349646) [Nestlé Japan](https://www.trendhunter.com/trends/mars) looks to curb its environmental impact with origami packaging. Starting in September 2019, the company will be overhauling some of its larger [KitKat](https://www.trendhunter.com/trends/new-kitkat-bar) products in the region. It will swap the traditional plastic-based wrapper for a paper one. Not only is this move sustainable, but Nestlé was quite strategic in executing its plan, with an emphasis on consumer engagement. Perhaps, the playful origami packaging will give consumers the ability to test out a new hobby, as well. Nestlé Japan's new origami packaging will entail that the company's use of plastic will be reduced substantially on an annual basis. The expectation is estimated to be around 380 tons. This is a move in the right direction. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The emphasis on reducing plastic-based materials in packaging can spur innovation in biodegradable and recyclable packaging materials. - **Consumer Engagement Packaging:** Strategic packaging with a focus on consumer engagement can enhance brand image and attract environmentally conscious consumers. - **DIY Packaging:** Playful packaging designs that offer consumers the ability to test and learn new skills can provide a unique selling proposition for products. ### Where This Applies - **Food and Beverage:** Sustainable packaging can be applied to various food and beverage products such as snacks, candy, and beverages. - **Retail:** Consumer engagement packaging can be applied in various retail industries such as beauty, fashion, and electronics. - **Crafts and Hobbies:** DIY packaging can be utilized in crafts and hobbies industries, such as paper crafts, scrapbooking, and art supplies. ## Related on Trend Hunter - [Paper-Based Chocolate Packaging](https://www.trendhunter.com/trends/mars.md) - [Sustainable Mainstream Candy Bars](https://www.trendhunter.com/trends/new-kitkat-bar.md) - [Paper-Made Chocolate Packaging](https://www.trendhunter.com/trends/nestl-quality-street.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Paper-Packaged Chocolate Bars](https://www.trendhunter.com/trends/walkers-chocolates.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Sustainable Easter Chocolate Packaging](https://www.trendhunter.com/trends/happi-1.md) - [Fully Recyclable Paper Wrappers](https://www.trendhunter.com/trends/fully-recyclable-paper-wrapper.md) - [Eco-Friendly Instant Noodle Packaging](https://www.trendhunter.com/trends/paper-cup-packaging.md)