<!-- canonical: https://www.trendhunter.com/trends/origami-in-the-pursuit-of-perfection -->
<!-- robots: noindex -->

# Stop-Motion Papercraft Storytelling
‘Origami In the Pursuit of Perfection' Shares Hist

By Marissa Brassfield | Published 2008-12-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/origami-in-the-pursuit-of-perfection
References: [chunnel](http://chunnel.tv/commercial/419/origami-in-the-pursuit-of-perfection)

'Origami In the Pursuit of Perfection' tells the story of sneaker company [Asics](https://www.trendhunter.com/trends/hyper-taping) using origami created by Sipho Mabona of Mabona Origami. As the five-minute video continues, we're taken through the original inspiration for Onitsuka Tiger and the first basketball shoe with suction cups on the soles up through to the success and technology of the contemporary Asics brand.

Throughout 'Origami In the Pursuit of Perfection,' Sipho Mabona's crisp, beautiful origami and [stop-motion animation](https://www.trendhunter.com/trends/tiny-chef-x-ikea) illustrate the incredible story.

**Implications** - â€˜Origami In the Pursuit of Perfectionâ€™ was a project commissioned by the Nordpol+ Hamburg advertising agency. The movie was singled out at the Eurobest, New York festival and London International Awards.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 57% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Origami Art:** Opportunity for businesses to incorporate origami art in their storytelling to create visually captivating content.
- **Stop-motion Animation:** Disruptive innovation opportunity for companies to use stop-motion animation to tell engaging brand stories.
- **Historical Brand Narratives:** Potential for businesses to explore the use of historical brand narratives to connect with consumers on a deeper level.

### Industries Being Reshaped

- **Advertising:** Innovative advertising agencies can leverage origami art and stop-motion animation to create memorable campaigns.
- **Fashion:** Fashion brands can utilize origami and storytelling techniques to showcase their brand history and values in a unique way.
- **Film and Animation:** Film and animation studios can explore the combination of origami and stop-motion animation to create visually stunning content for movies and commercials.

## Related on Trend Hunter

- [Origami-Inspired Ceramics](https://www.trendhunter.com/trends/origami-series.md)
- [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md)
- [Iconic Footwear Tribute Films](https://www.trendhunter.com/trends/iconic-tabi-footwear.md)
- [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md)
- [Technical Footwear Projects](https://www.trendhunter.com/trends/hyper-taping.md)
- [Stunning Origami Portraits](https://www.trendhunter.com/trends/origami-portaits.md)
- [Seasonal Interactive Fashion Installations](https://www.trendhunter.com/trends/washi-paper.md)
- [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md)
- [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md)