# Origami Beer Labels These Bottles are Marketed with Paper Oragami Labels By Jessica Marren | Published 2013-06-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/origami-beer-labels References: [demilked](http://www.demilked.com/creative-product-packaging-design-part-3/) & [claralindsten](http://www.claralindsten.com/design/origami-beer.shtm) [Clever packaging](https://www.trendhunter.com/trends/onetotea) is one way for companies to diversify and appeal to a different demographic, and these origami beer labels are an interactive way to market beer drinking to less rowdy individuals. When most people think on origami they think of peacefully folding paper into simple, rewarding objects. However, Clara Lindsten designed these origami beer labels for people who find themselves nervously tearing the labels off of bottles. These [beer bottle labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore) are printed with simple instructions that—if followed correctly—will yield a dainty paper flower. If you have a habit of fidgeting while you drink or if you know someone who is trying to improve their paper folding skills pick up a pack of six bottles with origami beer labels and enjoy the uniqueness of this interactive product. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Clever Packaging:** Innovative packaging techniques like origami labels can attract new demographics and create interactive experiences for consumers. - **Interactive Marketing:** Origami beer labels provide an engaging and unique way to market products and create a memorable brand experience. - **Creative Consumer Engagement:** By incorporating origami labels, companies can encourage consumer interaction and boost brand loyalty. ### Where This Applies - **Beverage Industry:** Beverage companies can incorporate origami beer labels to differentiate their products and target a wider range of consumers. - **Packaging Industry:** Companies in the packaging industry can explore the development of innovative label designs, such as origami labels, to offer unique solutions to their clients. - **Craft and Hobby Industry:** The craft and hobby industry can benefit from origami beer labels by creating complementary products and providing tutorials for further engagement with customers. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Two-Tabbed Beer Cans](https://www.trendhunter.com/trends/twotabbed-beer-can.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md)